Posts Tagged ‘Intex’

Intex technologies signs on grey worldwide as its communication and advertising agency

September 6th, 2010
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Intex Technologies (India) Ltd., one of the fastest growing companies in IT Hardware, Mobile Phones & Electronics has appointed Grey Worldwide as its creative partner following a multi-agency pitch. Grey will take care of communication, advertising, marketing, branding and interactive services for the entire INTEX portfolio comprising of Mobile Phones, Computer Peripherals, PC, Consumer Electronics and Retail.

Progressing step-by-step, over last 14 years, today Intex is perhaps the only company in India offering such a wide range of ICTE products under one brand through its all- India sales & service network. The last two years have witnessed commendable growth in the company in terms of reach, service network expansion, product line expansion, etc. It aspires to be a 1000 crore company by March, 2011 and believes that Grey will play an important role in that endeavor by revamping the overall brand communication and go-to-market strategy. The recent appointment of Perfect Relations as Intex’s public relations agency is also in line with the revamp plans.

Announcing the appointment, Mr. Vinayak Kumar Lal, General Manager-Marketing, Intex Technologies (India) Ltd said, “Being present in multifarious & highly competitive domains- IT Hardware, Telecom, Consumer Electronics, Retail, etc- with over 350 products/models spread over 26 categories all under INTEX brand, the company personifies a highly challenging account. Grey’s pitch for a sound, long-term strategic plan to enhance the equity of brand INTEX gave them an upper hand. I believe they have understood the brand’s requirements really well and have the right mix of capabilities and experience to execute their strategy successfully.”

Confirming the development, Mr. Ketan Desai – Delhi Branch Head of Grey Worldwide, said “We are extremely excited to be nominated as the Agency for Intex. Our joint vision is to turn Intex into a household consumer brand and a preferred entity in the enterprise sector. We truly believe that brand Intex will be a formidable force in the mobile phone, IT Hardware and consumer electronics categories. We look forward to a long and successful partnership”

Source:http://www.webnewswire.com/node/577604

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Intex appoints Grey Worldwide as its creative partner

September 5th, 2010
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Intex Technologies (India) has appointed Grey Worldwide as its creative partner following a multi-agency pitch.

Grey will take care of communication, advertising, marketing, branding and interactive services for the entire INTEX portfolio comprising of Mobile Phones, Computer Peripherals, PC, Consumer Electronics and Retail.

Progressing step-by-step, over last 14 years, today Intex is perhaps the only company in India offering such a wide range of ICTE products under one brand through its all- India sales & service network.

The last two years have witnessed commendable growth in the company in terms of reach, service network expansion, product line expansion, etc. It aspires to be a 1000 crore company by March, 2011 and believes that Grey will play an important role in that endeavor by revamping the overall brand communication and go-to-market strategy. The recent appointment of Perfect Relations as Intex’s public relations agency is also in line with the revamp plans.

Announcing the appointment, Vinayak Kumar Lal, General Manager-Marketing, Intex Technologies (India) Ltd said, “Being present in multifarious & highly competitive domains- IT Hardware, Telecom, Consumer Electronics, Retail, etc- with over 350 products/models spread over 26 categories all under INTEX brand, the company personifies a highly challenging account.”

Source:http://www.financialexpress.com/news/Intex-appoints-Grey-Worldwide-as-its-creative-partner/677545/

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Intex Appointed Grey Worldwide As Creative Partner

September 3rd, 2010
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Intex Technologies has appointed Grey Worldwide as its creative partner following a multi-agency pitch. Grey will take care of communication, advertising, marketing, branding and interactive services for the entire INTEX portfolio comprising of Mobile Phones, Computer Peripherals, PC, Consumer Electronics and Retail.

Progressing step-by-step, over last 14 years, today Intex is perhaps the only company in India offering such a wide range of ICTE products under one brand through its all- India sales & service network.

The last two years have witnessed commendable growth in the company in terms of reach, service network expansion, product line expansion, etc. It aspires to be a 1000 crore company by March, 2011 and believes that Grey will play an important role in that endeavor by revamping the overall brand communication and go-to-market strategy. The recent appointment of Perfect Relations as Intex’s public relations agency is also in line with the revamp plans.

Announcing the appointment, Vinayak Kumar Lal, General Manager-Marketing, Intex Technologies (India) Ltd said, “Being present in multifarious & highly competitive domains- IT Hardware, Telecom, Consumer Electronics, Retail, etc- with over 350 products/models spread over 26 categories all under INTEX brand, the company personifies a highly challenging account. Grey’s pitch for a sound, long-term strategic plan to enhance the equity of brand INTEX gave them an upper hand. I believe they have understood the brand’s requirements really well and have the right mix of capabilities and experience to execute their strategy successfully.”

Confirming the development, Ketan Desai – Delhi Branch Head of Grey Worldwide, said “We are extremely excited to be nominated as the Agency for Intex. Our joint vision is to turn Intex into a household consumer brand and a preferred entity in the enterprise sector. We truly believe that brand Intex will be a formidable force in the mobile phone, IT Hardware and consumer electronics categories. We look forward to a long and successful partnership.”

Source:http://www.katonda.com/news/03/2010/1829

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Intex announces 5% – 8 % hike in its products’ prices

August 30th, 2010
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Intex Technologies, amongst the fastest growing IT hardware and electronics companies, today announced 5%-8% increase in the prices of its IT Hardware Peripherals, TFT LCD Monitors and Computers. The prices for some of the products have already been increased and for the rest, it will become effective from September 1, 2010.

The company enjoys a major share in the peripherals segment with products like Multimedia Speakers, Computer UPS, Headphones, Cabinets, Keyboard, Mouse to name just a few. This price hike will partially absorb the cost increases on account of various factors such as global increase in major raw material costs including copper, aluminum, steel & plastics; doubling up of shipping freight and component costs on account of appreciation of Chinese Yuan and depreciation of Indian Rupee.

Mr. Vikram Kalia, General Manager- Products (Peripherals & PC), Intex Technologies, commented, “The price rise became inevitable due to the consistent rise in these important cost factors over past few months. In spite of these cost deterrents, we will continue to strive to live up to the expectations of our channel partners and consumers by offering them our ever expanding range of value for money products, supported by attractive deals and reliable after sales service.”

Intex has been increasing its reach in B & C class cities. New product launches in consumer electronics has also been planned. This has been accompanied with an aggressive marketing plan. The company has recently begun revamping of its after sales service infrastructure. Wide roll out of Intex Care Partners, implementation of e-service and setting up of dedicated call centres are some of the new initiatives in this area.

To further strengthen the relationships with channel partners, customers and vendors the company has expanded its work force particularly in sales, service and technical domains and also restructured the organization to meet the needs of the expanding market for its products. As on date, Intex has 500+ service touch points, 29 branches, 3000+ distributors and 12,000+ resellers across India.

Source:http://www.indiaprwire.com/pressrelease/computer-electronics/2010083060580.htm

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Intex technologies – intex speakers sparks beat battle on internet

July 31st, 2010
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Intex Technologies, India’s leading computer peripheral and mobile manufacturing company has launched a unique consumer contest on various social networking sites on the internet.

The contest aptly named Intex ‘Beat Battle’ pitches contestants against each other through an engaging flash enabled game on Facebook , Orkut and the company’s microsite.

The 2 month long campaign shall have 4 lucky winners taking home Intexs’ latest 5.1 Channel Elegant range of speakers.

This nifty application features a virtual room with a fully functional music keyboard consisting of 6 versions of guitar tunes, 6 notes of drum, and various other musical notes like scratch, solo, descent and fade.

Players need to mix these notes in order to create great music that is loud enough to make items in the room fall and break due to the high decibels.

A contestant scores on the basis of the music created and the elements of the room affected.

Another unique feature of the application is the “Invite a friend” feature, which helps a user to gain 1000 points for every friend who joins the Intex Facebook page through referral.

The application has been conceptualized and developed by ‘Webitude’ on its unique proprietary technology platform that enables publishing social games and applications simultaneously and seamlessly across different platforms – in this case, across Facebook, Orkut and the Intex’s microsite.

A user can participate in the contest from any platform and can compete against users of the various platforms for instance, a user can participate through Intex’s microsite but can compete against his friends on Facebook and Orkut as well. This seamless platform enables higher reach for the application.

Speaking on the application, Ms Shagufta Chauhan – Online marketing for Intex said, “Word of mouth” -referred to as “viral marketing” on the internet and social networking websites – provides an incredible reach.

Our application demonstrates aptly, the features of our high quality range of speakers – namely, great and impactful sound.

Moreover the unique feature of simultaneously publishing the application across social networking sites has given us great reach and visibility. It’s been a great promotion for our multimedia range of 2.0 to 5.2 channel Speakers and we’ve been getting good feedback on the campaign.

Thorough thinking, in-depth planning and technically managed campaigns make you distinctive and unbeatable in online marketing.” The first round of contest ends on 4th Aug 2010.

Intex Technologies is a 14-year-old IT Hardware, Mobile Phones and Electronics Company, headquartered at New Delhi. It has a pan-India presence though its own network of 33 offices and 400+ service points. Brand ‘Intex’ covers 8 business segments- Computer Peripherals, PC, Mobile Phones, Consumer Electronics, Memory Products, Retail, Enterprise and International Business.

Source:http://pr-usa.net/index.php?option=com_content&task=view&id=447093&Itemid=33

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Intex to raise Rs 300 crore from PE investment

July 4th, 2010
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IT hardware and electronics company Intex Technologies (India) is targeting 100 per cent growth in revenues for 2010-11 to Rs 1,200 crore from Rs 593 crore.

The company also plans to raise Rs 250-300 crore from private equity (PE) investors in the next three-five years. The company has grown at a compounded annual growth rate of 38 per cent over the last five years. “We are looking at a five-year plan for PE funding and are in talks with six PE players as of now before we go for an initial public offering (IPO). We will also be ploughing back some resources. Also, we are looking for strategic PE investors and not only a financial investor,” said Ramesh A Vaswani, executive vice chairman, Intex.

As for the IPO, Intex plans to get listed on Indian stock exchanges in the first phase before it looks at other bourses. Moreover, the company is eyeing huge revenue growth from its small format retail stores, called Intex Square, which are 18 in number but will rise to 100 by March next year.
“These stores work on the franchise model and we will invest around Rs 50 crore on them. These are present in the India market only, but we have set up a vertical for international business,” added Vaswani. The vertical was set up eight months back to study the markets in Vietnam, South Africa and Sri Lanka.

On the products side, the company expects 35 per cent of the revenue to come from its telecom business, which currently contributes 25 per cent, and is getting back into the netbooks and notebooks segment.

Intex’s expansion also entails increasing the headcount by 500 people by the year end from the current 1,800

Source:-http://www.business-standard.com/india/news/intex-to-raise-rs-300-crorepe-investment/400286/

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Intex launches its new feature-rich dual sim mobile in 6633

July 1st, 2010
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INTEX, a 14-year-old IT Hardware, Mobile Phones and Electronics company, has announced the launch of its new feature-rich, Affordable dual sim handset IN 6633 in the India.

According to company officials, this new model is especially designed to satisfy the demands of middle class poeple as well as the young generation of the country, who always search to buy feature-rich mobile phone at cheaper price.

The handset, which is framed in wine -red and black exterior, boast a 5.8 cm screen TFT display, QWERTY Keypad, dual camera (front and back) for video chatting, Nimbuzz to access social networking sites such as Twitter and Facebook, and Push Mail feature to access up to 10 mailboxes.

Apart from this, the model comes loaded with outstanding features, which includes audio player, answering machine, wireless FM radio, web camera, Bluetooth with A2DP, Wi-Fi, motion sensor, mobile tracker, auto call recorder and call blacklist feature, through which user can block up to 10 callers.

If talking about storage, Intex IN 6633 is having an internal memory of 78MB, which can be expanded further up to 8 GB with the help of micro SD card.

Source:-http://www.thefirstreporter.com/technology/intex-launches-dual-sim-in6633/

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