Posts Tagged ‘Gigabyte’

Gigabyte GA-Z68XP-UD3-iSSD Intel Z68 Motherboard + 20GB Intel SSD Review

August 10th, 2011

“There are four key features that make the Gigabyte GA-Z68XP-UD3-iSSD motherboard a real killer among Intel Z68 platforms: 1) It comes bundled with a 20GB Intel mSATA SSD for implementing Intel Smart Response Technology.

2) It has an onboard HDMI video output so users can leverage Intel’s Quick Sync media transcoding acceleration by way of the Intel Z68+Intel HD 3000/2000 IGP. 3) Lucid Logix Virtu driver support makes it possible to effortlessly switch between integrated graphics for desktop work and a discrete videocard for 3D gaming.

4) The board supports two-way ATI Crossfire and two-way nVidia SLI for serious gamers who need raw FPS-cracking power!”

Slow computer got you down? Maybe a hardware upgrade should be in your cards, if so this guide to the Fundamentals of Upgrading a PC is an invaluable read. PCSTATS Tips

Source:http://www.pcstats.com/NewsView.cfm?NewsID=92035

Gigabyte GA-P67A-UD7-B3 Review

May 26th, 2011

Sure, you can buy a budget motherboard, drop in one high-end graphics card, and get pretty good performance for single-screen gaming, even if you’ve got a super-high-resolution 30-inch monitor. But there’s always going to be a small cadre of well-heeled (some would say “off-their-rocker”) gamers for whom single-card system configurations just won’t cut it, and for whom “good enough” performance just isn’t enough.

Sitting at the high end of Gigabyte’s line of P67-chipset motherboards, the GA-P67A-UD7-B3 aims for those no-compromise PC builders. It’s a well-equipped enthusiast board targeted at users who want to run multiple graphics cards without the performance compromises that normally come with dropping two or three cards into a P67-based motherboard.

By including Nvidia’s bandwidth-boosting NF200 chip, Gigabyte makes this board a better-than-most pick for use with multiple graphics cards. You can configure the P67A-UD7-B3 with two or three graphics cards in SLI or CrossFireX mode, and two of the cards will run at the fastest-possible PCI Express (PCIe) x16 bandwidth, with the third card running at PCIe x8 speed. Not all motherboards can do this, by a long shot; many motherboards that have more than one physical PCIe x16 slot lack the actual plumbing to run more than one card at full speed.

If you want to build a rig with the ability to run today’s most-demanding game titles at the highest possible detail and resolution settings (think a six-LCD array, or a trio of $1,000, 30-inch monitors), the P67A-UD7-B3 is a great foundation. With a full complement of SATA and USB ports, as well, it’s a good building block for an extremely high-end system.
The Chipset

Based on the B3 revision of Intel’s P67 Express chipset, the P67A-UD7-B3 provides all the basic glue to connect a Socket 1155 second-generation Core processor to the rest of a system, and it handles PCI Express (PCIe), SATA, Intel HD Audio, USB 2.0, and Gigabit Ethernet functionality.

As we note in our overview of nine Sandy Bridge motherboards we reviewed, including this one, there are few major differences between Intel’s P67 Express chipset and the newer Z68 Express. The P67 chipset doesn’t support the built-in video features of the Sandy Bridge Core processors; you’ll need to use this board with a dedicated video card, and the video connectors on your card are all you’ll have your disposal. Likewise, this chipset keeps you from making use of the hardware-based video-transcoding acceleration (Intel’s Quick Sync Video) on the CPU.

The P67 chipset also lacks support for SSD caching with Intel’s Smart Response technology. (There’s more on Smart Response in our nine-board overview.) That said, we don’t think this will be a big loss for most buyers of this high-end board. Why? If you’re building a system with the additional graphics cards needed to take full advantage of the P67A-UD7-B3’s capabilities, we suspect you can probably budget for a large-enough SSD that the lack of the caching feature won’t matter. And given the likelihood that this board will be used with multiple video cards, the lack of Z68 video features likely won’t matter to the intended buyers.
Design

Gigabyte has eschewed the garish blue motherboards of years past with the P67A-UD7-B3. This board features a black circuit board and slots, as well as dark-grey heat sinks with classy gold trim. The overall effect looks high-end and a bit edgy. If you’re building a system to show off, the P67A-UD7-B3 will most certainly look good in a case with a window.

The P67A-UD7-B3’s layout is a mixed bag, however. Overall, everything’s logically placed, but if you plan to take advantage of its ability to host three video cards, you may run into issues with the expansion-slot placement. Seeing as most high-performance graphics cards block the slot next to them because of the thickness of their cooling hardware, any standard ATX board will have little, if any, room for more expansion cards once you’ve installed three video cards. Inserting three double-width cards in an SLI or CrossFireX configuration will usually block the remaining PCI Express (PCIe) x8 and PCI slots.

In theory, on this board, that would still leave the PCIe x1 slot open for a sound card, TV tuner, or other device. However, the large heat sink for the NF200 chip sits directly behind the PCIe x1 slot and will block just about all traditional expansion cards. Only very short cards that don’t extend more than about a centimeter behind the slot connector will fit here. On the flipside, if you’re only installing two video cards, you’ll still have a PCIe x8 slot available for high-speed expansion cards, which isn’t the case with most boards. The constrained PCIe x1 slot only comes into play if you install three video cards.

The heat sinks surrounding the LGA 1155 CPU socket are far enough from the socket that you shouldn’t have problems installing even today’s most hulking CPU coolers. And except for the heat sink that blocks the area behind the PCIe x1 slot, the remaining heat sinks and capacitors are low-profile and shouldn’t be obstacles for installing expansion cards, either.

As is becoming the norm, the internal SATA ports are mounted horizontally to the motherboard, which lets you route cables away from the board, though this style of port can be hard to access in a tight case. We recommend connecting all necessary SATA cables to the motherboard before slotting in the bulkier components.

Along with dedicated power and reset buttons on the board, Gigabyte also incorporated a button for clearing the CMOS settings. That’s an addition that anyone who’s ever reached into a crowded system with a pair of needle-nose pliers to move a CMOS-reset jumper will heartily welcome. Also onboard is a two-digit LED that displays power-on self-test codes—very handy for troubleshooting system-boot issues.
Expansion & Ports

In its vanilla form, the P67 chipset levies some bandwidth restrictions if you install multiple graphics cards. When you run two video cards together, they only run at PCIe x8 bandwidth, and even if your motherboard has an actual slot that can take a third card, it will run at a noticeably slower x4 speed, if it works at all. The P67A-UD7-B3 works around this by including Nvidia’s NF200 chip onboard, which allows full three-way SLI and CrossFireX operation. The board has four physical PCIe x16 slots, two of which operate at full x16 bandwidth, and two that support x8 bandwidth. You also get two PCI slots, and the marginally useful PCIe x1 slot we mentioned earlier. The latter is mostly blocked by the NF200’s cooler, as you can see in the image at right.

The board includes an impressive six USB 3.0 ports on the back panel, as well as two motherboard USB 3.0 headers, each of which supports adding two ports, for 10 in all. You’ll also find four USB 2.0 connectors on the back panel (two of which double as eSATA connectors), and two motherboard pin headers for adding four more USB devices. One quibble on the USB front: Gigabyte doesn’t bundle any back-panel USB brackets with the board, to allow you to add more USB ports around the back of your PC using the wealth of headers. These brackets are inexpensive, and you’d think Gigabyte would bundle a couple with such a high-end board. (For a primer on board slots and ports, check out our video primer on motherboard technology and buying.)

There’s a further aspect to the USB ports we did like, however. With its USB connectors here, Gigabyte includes fast USB-charging capabilities for high-draw devices such as the Apple iPad. The boosted charging capabilities offer up to three times the power of stock ports.

As for internal drive connectors, the board includes two SATA 6Gbps ports on a Marvell controller, as well the stock Intel connectors: two SATA 6Gbps ports, and four SATA 3Gbps connectors. Also present are the pair of combo eSATA/USB 2.0 ports on the back panel we just mentioned; these both offer SATA 6Gbps performance when connected to eSATA drives or devices that support the 6Gbps spec.

Audio connectivity also abounds. You get both coax and optical digital-audio outputs, in addition to the typical six analog surround-sound connectors. A single PS/2 mouse/keyboard connector is included for legacy devices, and we were surprised to see abundant support for fading FireWire, with the possibility of up to three ports: two physical ones on the rear panel, and one via a header on the board.

Other Features

In keeping with the advanced nature of this board, Gigabyte also outfitted it with an advanced BIOS. The P67A-UD7-B3 uses what the company calls “Hybrid EFI Technology” for its BIOS settings. Entering the BIOS screen, you see a traditional, text-based Award BIOS with the ultra-detailed timing settings that enthusiasts expect from Gigabyte’s boards. Though it’s not full UEFI firmware, it acts like it, in some crucial respects.

For one, the BIOS supports 3TB hard drives without additional tweaking, and Gigabyte offers a utility on its Web site that enables usage of these monster drives even on 32-bit operating systems like Windows XP. The board doesn’t include the Windows Touch BIOS utility found on Gigabyte’s newer Z68-based models, but it does include Windows utilities for easy automatic overclocking and for teaming the two Ethernet connectors for faster network transfers.

The P67A-UD7-B3 also uses a dual BIOS setup, which comes in extremely handy for frequent tweakers. If you run into trouble flashing a BIOS update or paint yourself into a stability corner when overclocking, you should be able to easily revert to the previous version using this feature.
Conclusion

If you’re looking to maximize your video performance with multiple graphics cards, or you want to use multiple high-bandwidth PCI Express cards, the P67A-UD7-B3 is well-equipped for the task. And with its extensive selection of ports, support for a whopping six SATA 6Gbps devices, and easy overclocking, it’s an excellent high-end board overall.

If you don’t plan to use multiple video cards, however, Gigabyte offers similar P67- and Z68-based models, such as the Z68X-UD5-B3, that don’t include the NF200 chip and cost a bit less. We recommend looking at one of those if you won’t take advantage of all that this premium board has to offer.

Source:http://computershopper.com/components/reviews/gigabyte-ga-p67a-ud7-b3

Gigabyte Z68X-UD3H-B3 Review

May 26th, 2011

With most kinds of hardware, the excitement generally swirls around the products with the most features. But since cost is an important factor for most PC builders, the motherboard that strikes the best balance between useful amenities and an affordable price really is the most impressive to us. And we think Gigabyte’s Z68X-UD3H-B3 does just that: At a midrange price, it delivers an above-average suite of features.

This well-balanced board lacks enthusiast extras like onboard power switches, support for triple video cards, or dual Ethernet ports, but it does include a core feature set that should satisfy all but the most demanding system builders. With support for onboard video, eight SATA devices, 16 USB ports, and SLI or CrossFireX graphics, this board offers an excellent core feature set for PC-build projects that range from a home server to an overclocked gaming rig. It’s one of our favorites from the spring 2011 roundup of nine Sandy Bridge boards we looked at.
The Chipset

This Socket 1155 board accommodates Intel’s second-generation “Sandy Bridge” Core i-series processors, and with its Z68 chipset, it offers the chipset’s latest enhancements such as SSD caching and switchable onboard video. Video is especially a strength here; looking at the Z68 chipset’s video features, the Z68X-UD3H-B3 is a polar opposite to the company’s Z68X-UD5-B3, which completely omits support for the Sandy Bridge chips’ built-in video. On this board, Gigabyte went all-out, including HDMI, DVI, DisplayPort, and VGA connectors on the board’s I/O panel. The Z68 chipset supports using any two of these ports at the same time, even if you install a discrete video card, too. That makes the onboard video capabilities useful for connecting additional monitors for productivity purposes, even if you’re planning on adding a gaming-class graphics card or two.

With two graphics cards running in SLI or CrossFireX configuration, you can drive six monitors simultaneously. Of course, the monitors on the motherboard connectors will be driven by the CPU’s relatively slow embedded graphics circuitry, so don’t think of this as a cheap way to a six-monitor gaming setup. It’s merely good for productivity apps.

Gigabyte supports Lucidlogix’s Virtu utility on the Z68X-UD3H-B3. This software, along with the Z68 chipset, lets the CPU’s integrated graphics processor work in conjunction with a dedicated graphics card. In Virtu, you’ll find two modes. The first, i-Mode, works with one single-GPU graphics card and lets you use the low-wattage processor’s integrated graphics for desktop work, only kicking in the GPU when gaming, thus cutting your system’s power usage. (Think of it as roughly akin to Nvidia’s mobile-centric Optimus, but for a desktop PC.) The second mode, d-Mode, works with dual-video-card SLI/CrossFireX configurations or a video card with dual graphics chips (like the AMD Radeon HD 6990); it relies on the graphics card for all rendering, so you won’t see power savings from it. What it does do, though: It lets you use your Sandy Bridge CPU’s Quick Sync Video hardware-accelerated transcoding to speed up video encoding.

The Z68X-UD3H-B3 also supports the Z68 chipset’s Smart Response technology, which is a caching feature for use with a solid-state drive (SSD). Smart Response lets you allocate a portion of an SSD to act as a cache for frequently accessed data that lives on a slower, traditional spinning hard drive. This offers some of the performance benefits of an SSD along with the much-larger storage offered by hard drives.

How much of a speedup this pairing actually provides depends on the kinds of programs you’re running, and how frequently you run them. It’s not easily benchmarked, as the intelligent caching doesn’t get triggered in the kinds of tests that disk-benchmarking tests employ. Still, though it doesn’t match the overall performance of using an SSD exclusively, the ability to add a small SSD drive and a terabyte-plus main drive at an overall low cost, and have one complement the other in this way, is quite appealing. It offers a nice compromise among performance, storage, and affordability.
Design

Aesthetically, the Z68X-UD3H-B3 is the Darth Vader of motherboards, with a black circuit board, black slots and connectors, and dark-gray heat sinks. While it’s a classier look than the blue board and neon slots of past-generation Gigabyte boards, you’ll definitely want to keep a mini-flashlight handy when poking around inside the case once the board is installed. It’ll be dark in there.

The board uses an Intersil PWM controller for voltage regulation, which Gigabyte claims offers some cost savings compared with the elaborate 12+4 voltage-regulation module found on the Asus P8Z68-V Pro and the 20-phase power regulation on the Gigabyte Z68-UD5-B3. For typical setups running at stock clock speeds, this isn’t likely to make an operational difference. But if you’re going to be doing minute tweaks to processor settings to maximize overclocking potential, the more elaborate power regulation of more expensive boards like this one may provide you more clock-speed headroom. It’ll only prove its worth (or not), though, once you get down and dirty in your specific configuration.

Overall, the board layout is well-designed, with no heat sinks or other obstructions blocking use of any of the expansion slots. The PCI slots (shown at right) are placed so that you can still access one slot even when running the system with a pair of double-width video cards, a layout that will be a welcome one for gamers holding on to legacy PCI sound cards. The only potential trouble points are the RAM slots, which are very close to the CPU socket. If you’re using a very large CPU cooler, you’ll want to be sure it has enough vertical clearance for your RAM if it will overhang those slots.

Six of the seven onboard SATA connectors are horizontal, allowing you to route cables away from the motherboard. The seventh connector points upward, but it’s far enough to the side of the second PCI Express (PCIe) x16 slot that a drive cable shouldn’t interfere with a long video card.

The first of this board’s two PCIe x16 slots runs at full x16 speed, but due to a chipset limitation, that throughput will drop to x8 speed along with its partner’s if you run a pair of video cards in CrossFireX or SLI mode. The Z68X-UD3H-B3 lacks the third PCIe x16 slot found on many Sandy Bridge ATX motherboards, but unless the board comes equipped with a special support chip like Nvidia’s NF200, the third slot would typically be hobbled at x4 speed, anyway. If you’re a member of the serious-enthusiast crowd and run a trio of video cards, you’re best off choosing a board like the Z68X-UD5-B3 instead, which includes the NF200 chip to add additional PCIe lines, allowing multiple cards to run at faster speeds.

Unlike some of the higher-end boards we saw in our Spring 2011 motherboard roundup, the Z68X-UD3H-B3 lacks dedicated power, reset, and CMOS buttons on the board itself. To clear the CMOS memory, you’ll need to use a screwdriver or paper clip to short a pair of pins—not ideal. (No jumper is included.) These pins reside right next to the case LED/button connector pins, and will likely be difficult to reach behind the tangle of reset/power/LED wires. We wish Gigabyte had taken a different approach on this particular feature.
Expansion & Ports

The Z68X-UD3H-B3 comes equipped to host an army of USB devices. It has support for four USB 3.0 ports, two on the back panel and another pair available via a motherboard header connector. However, Gigabyte doesn’t include a back-panel slot apparatus for the second pair of ports, so if your case doesn’t have USB 3.0 ports, you’ll need to purchase a USB 3.0 slot plate to make use of the second and third ports. The back panel also includes four USB 2.0 ports, with headers on the motherboard supporting an impressive eight additional ports. Again, though, Gigabyte failed to include a backplate with cabling to make use of any of these headers right out of the box. (For a primer on board slots, ports, and headers, check out our video primer on motherboard technology and buying.)

The board supports eight SATA drives, with the Z68’s onboard controller supporting a pair of SATA 6Gbps ports and four SATA 3Gbps ports. One of the 3Gbps ports is actually routed to the eSATA port on the back panel, so only five of the six chipset ports are found on the motherboard. However, Gigabyte also includes an additional pair of SATA ports on a separate Marvell controller. What sets these apart: The dual Marvell SATA 6Gbps ports support Turbo XHD, which will detect a pair of identical drives and offer to automatically set up a RAID 0 array with them for you. If you’re planning on opting for a pair of SSDs, this will offer up even greater drive speed, though you’ll get none of the file-saving redundancy found in a redundant RAID configuration.

On the audio front, an optical digital-audio port is available, in addition to the typical six analog surround-sound connectors. A single PS/2 mouse/keyboard connector is included for legacy devices, and two IEEE 1394 ports (one via a motherboard header) are also present. Rounding out the connectivity conveniences, you’ll find a Gigabit Ethernet port, plus a connector for adding an optional RS-232 serial port via a backplate cable. The layout looks like this…

As you can see above (and we mentioned earlier), the Z68X-UD3H-B3 also includes a grab bag of onboard video ports: HDMI, DVI, DisplayPort, and VGA. Any two of these can be active at one time, whether you’re relying on the on-chip video or have installed a separate video card.
Other Features

Gigabyte uses what it calls “Hybrid EFI” technology for its BIOS scheme on this board. Entering the BIOS screen, you see a traditional, text-based Award BIOS with the ultra-detailed timing settings that enthusiasts expect from Gigabyte’s boards. Though it’s not a full implementation of UEFI firmware, it does support some crucial UEFI features, notably the installation of 3TB hard drives, and the company includes a utility for enabling these monster-capacity drives even on 32-bit operating systems like Windows XP. The board also includes Gigabyte’s Touch BIOS utility, a Windows-based utility that gives access to many BIOS settings without having to jump out of the OS. Experienced users will find this handy for quick adjustments, and casual tweakers will appreciate the ability here to activate Gigabyte’s Smart QuickBoost utility, which offers three levels of automatic overlocking.

Another nice feature involves this board’s USB-charging capabilities. The Z68X-UD3H-B3’s USB ports offer a fast “On/Off Charge” feature that Gigabyte claims will shorten charge time of your connected devices like the Apple iPad by up to 40 percent compared with standard USB ports. And like many recent laptops, the board supports charging devices with the PC in standby or power-off modes.
Conclusion

Overall, the Z68X-UD3H-B3 offers an impressive feature set for a board priced well under $200. The more expensive boards we looked at in concert with this one are certainly justified if you’re looking to install three video cards, overclock at extreme speeds, connect 10 hard drives, or test your board outside of a case. But for users with more typical—but not necessarily modest—performance and feature requirements, the Z68X-UD3H-B3 supplies full Z68 chipset features, easy automated overclocking, and the ability to run with onboard video or up to two video cards, all at a very reasonable price (about $170, when we wrote this in late May 2011). With its onboard video outputs, it’s also an excellent choice as the basis for an always-on system or home-theater PC. You can use the onboard video to save power most of the time, but add in a fast graphics card whose demanding power draw will only kick in while gaming.

Source:http://computershopper.com/components/reviews/gigabyte-z68x-ud3h-b3

GIGABYTE X58A-UD9 Tested in Quad SLI w/ GTX 480

October 4th, 2010

The GIGABYTE X58A-UD9 has shown us that it is one serious motherboard. We have now put it through our normal battery of tests with our stock motherboard test setup and have even run it through our new extended motherboard graphics tests. So far the UD9 has shown that it is a benchmarking monster with some extra room for desktop and even workstation performance.

Now we come to another test; can the X58A-UD9 really handle Quad SLI with four GTX 480 GPUs? – This is a bigger question than you might think. While we know that GIGABYTE dropped in two NF200 chips (each with 32 PCIe 2.0 lanes), what we do not know is if the power regulation, capacitors and other components can truly handle the current and wattage draw from four GTX 480s along with everything else that would be needed to run the board.

That is what we are going to find out today. Well, that and what kind of performance you can expect if you choose to head down this particular path. So, shall we break open the boxes containing four brand new GIGABYTE GTX 480s and fire up the test bench? – The fire extinguishers are standing by for today’s testing runs.

Source:http://www.tweaktown.com/articles/3559/gigabyte_x58a_ud9_tested_in_quad_sli_w_gtx_480/

GIGABYTE X58A-UD9 Tested in Three-Way SLI w/ GTX 470 Super Overclock

September 29th, 2010

We now know that the GIGABYTE X58A-UD9 can give us some great performance. However, we have not yet touched on all of the available features of this board. After all, one of the major selling points is that you can drop up to four AMD or NVIDIA graphics cards into this thing and really push the limits of graphics performance.

GIGABYTE made this board big enough for four GPUs, dropped in two NF200 chips to make sure there was enough PCIe 2.0 lanes to run them all at x16 and then topped that off with more power (dual 12-V Molex connectors) to ensure that these slots would get enough power. So, to see what we can get from this we decided to drop in three GIGABYTE GV-N470SO-13I cards. These are GTX 470 based cards from GIGABYTEs “Super Clocked” series. Each of these cards runs at a nice 700MHz core speed, up from the normal 604MHz found on the stock GTX470. They also have GIGABYTE’s WindForce (aftermarket) cooling. At $349.99 a pop from NewEgg.com, this pushes our test system up to just under $1700 for the board and GPUs. That is quite a price tag to match up to.

I guess the preamble is done; let’s get to benching and see if the performance meets the price.

Source:http://www.tweaktown.com/articles/3552/gigabyte_x58a_ud9_tested_in_three_way_sli_w_gtx_470_super_overclock/

Gigabyte has the POW-ERRR! Via USB.

April 28th, 2010

Gigabyte has the power of Greyskull USB, as it recently demonstrated the usefulness of triple-AMP’d USB ports – both USB 2 and 3 – as well as specific pin-outs that will enable you to charge your phone, iPod or flash new iPad even while your PC is asleep.

The iPad is particularly tricky to power because it can draw more than the 500mA of power standard USB 2 ports provide – which means that even when plugged into a PC, when the iPad is switched on, it may not actually be charging.

With recent its motherboards (listed here) Gigabyte has increased the power of its USB ports three fold to over 9000! 1500mA for USB 2 and 2700mA for USB 3.

In addition, the special red USB pin-out for new boards provide the hyped-up power to the front USB ports of your case, and enable charging while the PC is off.

There are some limitations though; only three devices can be charged at once and for some phones the PC needs to be on while the initial connection is made, but will keep charging after it’s been turned off. Gigabyte was also keen to point out that the quality of PSU and PC cabling makes a huge difference – while it’s beefed up the copper traces between the 5V standby from the ATX socket and the USB ports on the board, the PSU’s capacity to provide enough amps without dropping voltage is critical for this setup to work.

In addition, for those who want to use the front USB ports for higher powered devices, be wary that many cases use cheaper aluminium wiring, not copper, which has a higher resistance and causes voltage drops.

Gigabyte told us it has also improved its motherboard design since the introduction of USB 3 on its boards late last year by including a single power fuse on each individual USB port, rather than one per pair as is more common. Apparently despite the 2x cost increase, this investment is absorbed by Gigabyte because it ultimately lowers RMA rates, and improves long term profitability.

Since its introduction three years ago, this strategy that has apparently suited the company very well as it stated to bit-tech that its RMA rate is “half the industry average” of a single-digit percentage (we’re unable to be more accurate than that, unfortunately).

Source:-http://www.bit-tech.net/news/hardware/2010/04/28/gigabyte-has-the-pow-errr-usb/1

Gigabyte taps students to grow desktop market

April 13th, 2010

To ensure that the market for desktops continues to grow in the country, Gigabyte is targeting students from different technical steams. In a bid to interest students to build their own desktops, instead of buying notebooks, the motherboard vendor is running a number of programs, schemes and online promotions.

”During the current year, we are targeting do-it-yourself (DIY) market in the country. The system builder market is slowly declining, and as a leading motherboard vendor, we feel it is important for us to find ways to keep the numbers strong,” explained Rajan Sharma, General Manager, Sales and Marketing, Gigabyte India. “We have figured that students, especially from the technical steams, form a very significant market, and are prime influencers too.”

As a first step, Gigabyte has announced a campaign called Award Winning Celebration. An end-user focused scheme, it is targeted at buyers of some of Gigabytes top-end motherboards. The users who purchase one of these award winning motherboards, and build their own desktop stand to win gifts through lucky draws.

“We are also trying to directly communicate with students by participating in select activities at their colleges like annual fests. We want to drive a message that you can create a much powerful computer for lesser costs, customized your needs, when you build one yourself,” states Sharma.

Sharma admitted that with MNC PC vendors targeting students for netbooks and notebooks, armed with discounts and schemes, the task is difficult. “However, students in our country are fast to react and they are seeing value in DIY PCs.”

Sharma added that stockists and regional distributors of Gigabyte are also being readied to provide right advice. “Our new motherboards come with cutting edge technologies such as USB 3 and SATA 3. It is important that the DIY buyers have the right building blocks to make best of the motherboard.”

Source:-http://www.crn.in/Hardware-031Mar010-Gigabyte-Taps-Students-To-Grow-Desktop-Market.aspx

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