Personal Computing powerhouse Dell is going to go through a bit of restructuring soon, but this time it doesn’t mean scores of layoffs. Dell is actually expanding their development efforts and announced today that they would be expanding their research and development staff at their Silicon Valley headquarters. To help support this new employment push, Dell will be constructing another building directly across from their main headquarters.
Dell also announced that in addition to the over 800 new hires they plan to take on that they are going to change thier development focus a little bit. The overwhelming profitability of smartphones has pushed the personal computing company into new spheres, and they will now be focusing their efforts on supporting existing platforms and hardware with cloud computing solutions and software.
Though Dell is primarily known as a computer hardware manufacturing company, they are hoping to change their image in the years ahead, and become more of a total IT solutions provider. They began their process of transformation in 2009 with a number of key aquisitions that moved them beyond simple computer parts and assembly. Now with the new building, new focus on service and additional staff, Dell should have all it needs to re-position itself in an ever-changing marketplace.
However, questions still remain about whether Dell will truly become fully integrated into the mobile market with it’s own branded tablet or smartphone. When pressed on the issue Dave Johnson, Dell senior vice president of corporate strategy, said in an interview “Is it critical to be the innovator of the smartphone? Maybe not. What I would say is incredibly important is it has to be a part of your solutions. It’s going to become a part of everything you do.”
Source:http://localizedusa.com/2012/01/31/dell-dell-expanding-rd-staff-and-changing-focus/

