Posts Tagged ‘China’

Singapore computer games company Time Voyager is betting big on China

February 3rd, 2012

Developing computer games is risky business. More so, if you’re creating a Massively Multiplayer Online Role-playing Game (MMORPG), which requires a massive investment in capital and time.
But that is the risk Singapore-based Time Voyager‘s founder and CEO Chris Loo is willing to take. By developing their first title — Chaos Gate – for the fast-growing China market, they could potentially reap big rewards. Last year, a report revealed that sales from the China games market reached US$7B last year, a 32.4 percent year-on-year increase.
Time Voyager’s risk-taking spirit is something Canon’s Think Big campaign aims to promote. Think Big encourages entrepreneurs to not just earn a profit, but also to expand their business horizons by doing what was thought to be impossible.
For Chris, this meant venturing beyond local shores to develop a full-fledged MMORPG game from scratch, a category that is dominated by established game developers from the US, Japan, South Korea, and China.
He is certainly no wide-eyed neophyte, and has no illusions about the challenges of the gaming industry. Even big name game studios flounder from time to time.
“The survival rate for MMORPG games under development is very low. According to my opinion of the market, three out of four developments will fail before closed beta, and another 50 percent of the remaining commercialized MMORPGs will have mediocre results. It’s a high-risk endeavor,” he said.
But with the right approach, he believes Chaos Gate, which will be free to play, can do well in the China market when it launches there in April.
Already, it’s off to a promising start. Kingsoft, a top ten games publisher in China, has picked up the title. They will handle the game’s marketing push in the country.
What sets Chaos Gate apart from other MMORPGs is that it caters to casual, intermediate, and hardcore players at the same time by adopting the best features from games that target the various market segments.
Casual games that find it hard to play the game with both the keyboard and the mouse — a standard configuration in 3D games — can navigate around using just the mouse. If they want to complete a quest, they can set their avatar to ‘autorun’ to the quest location.
Hardware requirements are also quite lenient — a gamer doesn’t really need the latest rig or state-of-the-art internet connection to run Chaos Gate smoothly. This is a crucial step to ensure widespread adoption of the game in China, since high-end machines and lightning-fast internet connections are out-of-reach to the average consumer.

Hardcore gamers who like more of a challenge can revert back to the keyboard and mouse combo, complete high-level quests that require teamwork between players, and collect armor that have cool special effects when worn as a set. The armor pieces can also be progressively upgraded.
The game also has social media elements embedded in it. Players can easily share about their achievements and conquests on platforms like Facebook.
What’s important in any RPG title is the story, and Chaos Gate seems to have an interesting premise: In the not-too-distant future, aliens have invaded earth, and the only way to save it is to travel back in time to retrieve special stones that can help save the planet.
These unique features underscore Time Voyager’s desire to set itself apart from the competition. The ability to innovate and redefine an industry is another trait Canon Think Big aims to encourage in Singaporean entrepreneurs.

Chris Loo, founder and CEO of Time Voyager.
With the game on the cusp of commercialization, it’s easy to forget that Time Voyager’s three-year, well, voyage from idea to product was not exactly a walk in the park.
Hiring and keeping top talent in China was a challenge. While the company now has about 40 staff in China which mainly handles art and content creation, the most crucial step was hiring the first guy.
“In China, staff need a strong leader to make decisions and resolve disagreements. Once you hire good top people that are renowned in the industry, the rest will follow,” Chris said.
He added that hiring talent people starts with a long process of courtship and relationship building.
“The work environment is very family-based. Potential employees want to know that you can be trusted.”
Interestingly, Time Voyager’s ability to retain talent was a factor in Kingsoft’s decision to pick up Chaos Gate. In the Chinese gaming industry, company loyalty is hard to come by. A lot of game developers are ambitious and want to be ahead of the pack.
This is even more pronounced if they have peers who are doing exceptionally well in hot-selling game titles.
Therefore, in such a competitive environment, the rate of poaching is very high.
“Kingsoft likes game studios who have the ability to keep people,” he said. “They adopted a wait-and-see attitude at first, visited our studio every month and monitored our progress.”
“But eventually, they were quite happy with what we’re doing.”
There are differences between the Chinese and US gaming markets too.
In China, for example, gamers tend to be a little bit more impatient. They want their characters to be well-dressed at the beginning, otherwise they’ll be turned off. They also want to reap rewards more quickly. US gamers, on the other hand, prefer a more gradual approach, and have a greater need to feel some sense of achievement.
There’s also a difference in the approach towards marketing games. In China, Internet cafes are popular, and many young people flock to these places. As a result, publishers need to incentivize these cafes to install their games, and hope that players are hooked on it.
In more developed countries, however, gamers usually have their own computers at home. The marketing methods needed to reach these gamers changes drastically.
By understanding the market deeply, working hard to retain good staff, and creating a differentiated product, Time Voyager hopes to create the next big thing in the Chinese gaming market.
Time will tell if they can achieve their aims.
But whatever happens, Chris is right up there with the other entrepreneurs promoted by Canon Think Big — flying the Singapore flag abroad and doing the country proud with their vision and boldness.

Source:http://sgentrepreneurs.com/singapore-entrepreneurs/2012/02/02/singapore-computer-games-company-time-voyager-is-betting-big-on-china/

China’s Homegrown Supercomputers

January 2nd, 2012

In late October 2011, the Sunway BlueLight MPP made headlines as China’s first high-performance computer to harness the power of a homegrown chip, the ShenWei SW1600. And the Dawning 6000, scheduled to come on line in December 2011, will use another indigenous processor, the Godson-3B. These are supercomputers that China can truly call its own.

At press time, engineers were busy optimizing the Dawning 6000’s ability to run Linpack—the benchmark software library used to rank computers in the Top500 list. The Sunway BlueLight, a petaflops-level supercomputer, has already been put through its Linpack paces and claimed 14th place in the November Top500 ranking. But don’t be fooled: Neither machine is a speed demon. Consider them rather as steps toward technological independence.

“The Dawning 6000 is really trying to master the tricks of this domain so that the Chinese have the ability to develop their own chips, their own IT from the ground up,” says IEEE Fellow Tarek El-Ghazawi, a professor of electrical and computer engineering at George Washington University and a codirector of the NSF Center for High-Performance Reconfigurable Computing. Given that today’s exotic supercomputer components are tomorrow’s quotidian hardware for personal computers, El-Ghazawi predicts that these research projects will prove a boon for Chinese commercial chips, which he expects to become widespread in China’s marketplace in around 10 years. “Then, in the next 20 years,” he says, “they may be selling chips to the world, including the U.S.”

That would be a swapping of roles. The Dawning 5000 line, released in 2008, relied on U.S.-made AMD Opteron CPUs. And even China’s Tianhe-1A, for a few months the world’s top-ranked supercomputer, owed a good part of its 2.57-petaflops performance to Western chips—a total of 7168 Nvidia Tesla GPUs complemented by 14 396 Intel Xeon CPUs.

“The Tianhe was opportunistic,” El-Ghazawi says. “They looked at the top-performing chips out there and applied them. With Dawning, from the ground up, they are building a machine with careful consideration to each level of the architecture—chip, node, and system—with the requirements of the software in the back of their minds.”

The Tianhe-1A did not sacrifice all innovation in the race for the top. The machine was also celebrated for its indigenous interconnect system, the channels for shuttling information between computer nodes. The interconnect system, called Arch, was developed by China’s National University of Defense Technology. Capable of 160 gigabytes per second, Arch had greater bandwidth than commercially available alternatives, such as InfiniBand.

“If you’re developing your own supercomputer, you would have to build both your own processors and interconnect to connect them together,” says Jack Dongarra, a professor of electrical engineering and computer science at the University of Tennessee who helps to compile the Top500 ranking. “I would guess that the Chinese would want to move toward a system that they have developed themselves….They want to be in a position where they can develop an industry that can generate computers for China and the rest of the world rather than relying on Western components.”

Different supercomputers represent different strategies, argues David K. Kahaner, founding director of the Asian Technology Information Program, headquartered in Albuquerque. For example, the Tianhe-1A, still the fastest machine in China, and the Sunway BlueLight have roots in defense research, while the Dawning 6000 might be thought of as an academic research supercomputer. “China is a big country with a tremendous number of capable people, and they are striking out in a number of directions,” Kahaner says. “Competition is good for everybody.” Right now, he sees the BlueLight as the most indigenous, noting its use of both homegrown chips and a unique water-cooling system.

Photo: Xu Suhui/Xinhua/Landov HOMESPUN LOGIC The ShenWei SW1600, which was designed in China, powers the Sunway BlueLight supercomputer.
None of the machines has completely broken away from Western influences. For example, the Dawning 6000’s Godson-3B processors, from the Chinese Academy of Sciences, appear to use a Western instruction set—the CPU’s overarching architecture as it relates to programming. The MIPS instruction set, which Godson uses, is more commonly found in the microprocessors inhabiting television set-top boxes. Mark Pittman, MIPS Technologies’ vice president for Asia and Pacific sales, says the Chinese Academy of Sciences was one of the first groups to target the MIPS instruction set for high-performance computing. Early in the project, the Godson researchers used the instruction set without a license, but Pittman notes that this issue has been resolved, adding that since 2009 his company has directly licensed MIPS to the academy’s Institute of Computing Technology.

“Leading researchers in China feel it is better to innovate a microprocessor with an existing instruction set rather than take a long time to develop an instruction set and then innovate a processor based on that,” Pittman says. Developing a new instruction set would require porting existing operating systems, programs, and drivers. “All the things that run on MIPS would have to be re-created for a new instruction set, and even in China that’s an expensive proposition.”
The BlueLight’s ShenWei SW1600, made by the National Research Center of Parallel Computer Engineering and Technology, is rumored to have taken one step further toward independence. Though earlier ShenWei chips used a modified Alpha instruction set, designers claim this processor uses an architecture of their own design, Kahaner says.

Both machines may also still use Western interconnect systems. Kahaner confirms that the BlueLight uses a modified InfiniBand interconnect system. El-Ghazawi says a prototype node of the Dawning 6000 also used a modified InfiniBand network, combining it with a specialized network for performing frequent tasks more efficiently. “In the end, we may see some new, efficient kind of Chinese switching that adheres to the InfiniBand standards,” he says, adding that the Dawning’s interconnect system is “very forward looking.”

The designers of the processors were also prescient in the stress they’ve put on conserving power. “The race to exaflop computing will be a race to energy efficiency,” says Steve Scott, now chief technology officer of Nvidia’s Tesla unit and formerly a senior vice president of Cray, a pioneering supercomputer company.

The Godson-3B, capable of 128 billion flops using just 40 watts, claims almost double the peak power efficiency of some U.S. competitors. At press time, however, the Godson’s energy efficiency had yet to be tested using a standard benchmark like Linpack. And, Dongarra points out, the processor is only one part of an energy budget that also includes interconnects and memory. The BlueLight’s complete system also turned heads with its efficiency. The system can perform 741 megaflops per watt, compared to 636 Mflops/W for the Tianhe-1A, Dongarra says.

Researchers at the Chinese Academy of Sciences are already upping the efficiency of the next class of processors, the Godson-3C. According to one of the chip’s architects, Yunji Chen, the 3C will have an even higher performance-to-power ratio, mainly because the processor will be built using a 32-nanometer fabrication process as opposed to the 3B’s older, 65-nm process and because the new chip will feature an improved three-level cache memory.

Even more energy could be saved by moving from CPUs to GPUs, as other high-performance computers have done. Such graphics processing chips—now used in general computing—can do simple operations on great gobs of data in parallel, rather than in a more one-at-a-time fashion as a CPU core does. That parallelism economizes on energy. Nvidia’s Scott says that an Intel Westmere CPU takes about 1.7 nanojoules per operation at peak performance, while an Nvidia Fermi GPU takes less than a seventh of that. Though China has produced some homegrown midlevel GPUs, the Chinese Academy of Sciences appears to be focusing its efforts on the Godson line of CPUs.
But favoring CPUs may just be another part of China’s strategy, says El-Ghazawi. He notes that it isn’t nearly as easy to program for GPUs, and Chinese supercomputer makers are looking not merely for speed records but for market share. “Although they are a latecomer,” he says, “they are really hitting the ground running.”

Source:http://spectrum.ieee.org/computing/hardware/chinas-homegrown-supercomputers/0

1,000 strike at Apple, IBM supplier in China

November 25th, 2011

According to a human rights group called China Labor Watch (CLW), a thousand workers at a Jingyuan Computer Group plant in Shenzhen that makes hardware (including keyboards, hard drives, and displays) for companies like Apple and IBM held a day-long strike this week, protesting working conditions. In addition to high injury rates and frequent layoffs for older workers, CLW charges that staff “commonly worked anywhere from 100 to 200 hours of overtime a month.” According to The Register, “authorities dispatched several hundred police including riot officers to disperse the workers as they moved off-site and blocked a national highway.” As a result of the strike, the company has agreed to cut the amount of mandatory overtime hours and allow workers to come in to the plant on Saturday (when, under Chinese law, the factory would have to pay double wages).

Source:http://www.theverge.com/2011/11/24/2585098/1000-strike-at-apple-ibm-supplier-in-china

Counterfeit Computer Chips from China Compromised U.S. Military Equipment

November 10th, 2011

Faulty procurement by the Department of Defense has allowed counterfeit computer chips made in China to wind up in the parts inventory of advanced weapons systems.

The embarrassing revelation was exposed by the U.S. Navy and the Immigration and Customs Enforcement service, which uncovered the fact that a small Florida company had brokered nearly $16 million in high-tech hardware from a Chinese supplier. The problem with the purchases was that the parts were made at factory in China using inferior and recycled materials that falsely labeled them as being products from Intel, Texas Instruments and Motorola, using a process known as “black topping,” in which the original brand markings are ground off, covered in black paint and remarked.

The company, VisionTech Components, has since been closed down by the federal government. But not before it sold bogus materials to the Pentagon for use in advanced fighters, radar systems and missiles.

The Government Accountability Office found that counterfeit routers with high failure rates had been sold to the Navy, and that counterfeit microprocessors had been purchased by the U.S. Air Force for use on F-15 flight control computers.

The owner of VisionTech, Shannon Wren, and the company’s administrative manager, Stephanie McCloskey, were arrested in September 2010. Wren died of a drug overdose in May 2011; McCloskey pleaded guilty to conspiracy to traffic in counterfeit goods and to commit mail fraud and on October 25 she was sentenced to 38 months in prison.

Source:http://www.allgov.com/US_and_the_World/ViewNews/Counterfeit_Computer_Chips_from_China_Compromised_US_Military_Equipment_111109

Dell has logical reasons for moving logistical operations

October 24th, 2011

Weather is one of the reasons that Dell Inc opened its new regional headquarters for service business and its manufacturing base in Xiamen, a southeastern coastal city in China’s Fujian province.

Xiamen, located in a subtropical region, certainly has a pleasant climate. But there are many other amenities that encouraged Dell, the world’s third-largest personal computer maker by market share, to base its sales, production and operation center out of Xiamen over the bigger cities of Shanghai and Beijing.

Xiamen prides itself on new infrastructure, a mature logistics platform and one of China’s largest deep-water ports, as well as being a logistics hub between the mainland and Northeast Asia, Southeast Asia and Taiwan.

“Xiamen is one of the nicest cities for living in China and it’s very modern with a high disposable income,” says Charles Cheung, managing director of Dell (China) Co Ltd.
“More importantly, it has a geographical advantage for its location between the Yangtze and Pearl river deltas. And it’s very good for Dell to develop its logistic network and supply chain, as we rely mostly on the direct sales and build-to-order (business) model.”

Dell, which has 8,000 employees in China out of a global team of more than 100,000, opened its first China facility in Xiamen in 1998. In 2006, a year after producing its 10 millionth PC in the country, Dell opened a second facility in Xiamen, doubling its manufacturing capacity.

The company also plans to add potentially thousands of new jobs with its new regional services center, which is expected to open in early 2012 and located in a new 22-story building in Wuyuan Bay, a new area for Yachts Exhibition Center in the northeast of Xiamen Island.

“China is already Dell’s second-biggest market behind the US. We’ll have a continued presence,” he says. “We have a strong commitment to the economy here, but we’re also proud of our social contribution. We have a long-term commitment to Xiamen and China.”

Having a production base in China is necessary to sell in the Chinese mainland market. Thanks to Xiamen’s location and long-term economic and trade relationship with Southeast Asia, Dell also supplies to the markets in Hong Kong, Taiwan, Japan and South Korea.

“Since 2001, we gradually shifted the production to Xiamen from Penang (Malaysia), and began to support desktop PCs for the Japanese market,” Cheung says.
Across the Taiwan Straits from Xiamen is Taiwan, home to a number of computer and computer components makers. This provided Dell with a base of suppliers and other support services.

Dell’s shipments to Taiwan used to be shipped out of the company’s Malaysian factory in Penang. But considering the efficient logistics network and the low cost of transportation, last year Dell began to ship “made in Xiamen” computers directly to customers in Taiwan.

“The benefits also lie in the development of Xiamen’s transportation system. The advanced infrastructure of Xiamen port and airport make it possible for us to lower freight shipping costs and reduce time spent on shipping.”

According to the research firm IDC, Dell is currently China’s second-largest supplier of computer systems, with a market share of 9 percent, ranking behind the Chinese computer giant Lenovo. IDC also estimates demand for computer systems in western China will grow at a 21 percent annual rate through 2014.

In August, the 50 millionth computer rolled off the production line in Xiamen. According to the local government, Dell brought in 35 billion yuan ($5.49 billion, 3.98 billion euros) in revenue last year and its sales revenue in China has grown eleven-fold during the past decade.

Major hardware makers, such as IBM Corp and Hewlett-Packard Co, are shifting their businesses to the software and services sectors to fuel growth as profit margins for hardware sales shrink because of growing competition and a slowing market.

Earlier this year, Dell Service signed a new contract with the Xiamen government to relocate its Chinese service regional headquarters to Xiamen.
The goal is to combine its hardware and software to provide customers with a complete package.

“We have been trying to shift our focus from being purely a hardware maker to an IT solutions provider, and we hope that the business of services and IT management solution can,” Cheung says.

A latecomer in the services market, Dell mainly focuses on specific industries to provide tailor-made services instead of offering standardized services.
In the past 18 months, Dell bought nine companies to make a push into the services market. The $3.9 billion acquisition of the US-based Perot Systems Corp, known for digitizing medical records, made Dell the largest IT services provider in the healthcare sector in the US.

“Dell is also looking for the potential of acquisition in China, and bringing more services business to Xiamen,” Cheung says. “This is in line with the local government’s blueprint to update the structure from a purely manufacturing industry to a high-end and sophisticated industry.”

Yu Weiguo, Party secretary of Xiamen, says that the establishment of Dell Services regional headquarter in Xiamen will be a strong, driving force to boost the development of local second and third industry, as well as enhance the industrial capabilities and competitiveness.

“In the future, Xiamen will make great efforts to provide better services and more opportunities for Dell’s operation and growth,” he says.

The company projects that its total spending in China on facilities, IT solutions, production and component purchases from suppliers will exceed $100 billion over the next decade in an attempt to boost sales to large corporations and in smaller cities.

Source:http://usa.chinadaily.com.cn/business/2011-10/21/content_13951118.htm

Profits on the rise for China Mobile, Lenovo

August 19th, 2011

China Mobile, said it is still in talks with Apple to offer the popular iPhone, but it could not reveal a timetable for reaching a deal. This comes as the world’s largest mobile phone operator booked a six per cent jump in first half earnings.

China Mobile said net profit for the first half came in at 61.3 billion yuan (US$9.6 billion). That is up six per cent on year and slightly better than average forecasts. The climb was due to a higher subscriber base for its 3G network.

As at the end of June, China Mobile had 35 million 3G subscribers, higher than China Telecom and China Unicom.

The three rivals are racing to boost revenue per user by adding more users of 3G mobile services, which offer faster data speeds at a steeper price. However, China Mobile does not offer the iPhone as yet.

The telco said it is still in talks with Apple but no deal has been signed. Wang Jianzhou, Chairman of China Mobile, said: “We haven’t signed a contract agreement yet so we don’t have anything to disclose today.”

Meanwhile, over at China’s top personal computer maker Lenovo, first quarter earnings nearly doubled on year. Net profit for the three months ended in June came in at nearly US$109 million, above market forecasts. That is thanks to strong growth in PC shipments, as a wave of companies seek to upgrade their computer hardware.

Lenovo warned that the pace of global economic recovery poses challenges to demand, but analysts said that there is plenty of room for growth in its home market.

Francis Lun, Managing Director of Lyncean Holdings, said: “Most of its sales are in China. So with the growing prosperity in China, there’s naturally much more demand in China.

“As regards to the mature markets like Europe and the US, they are facing tough economic times. The economic growth is almost zero so don’t expect any growth from there. So that’s one of the advantages Lenovo has over its competitors like HP, Dell and Acer.”

Lenovo is also looking to offer more mobile devices like smartphones and tablet computers to boost its margins. It sold 81,000 of its LePad tablets in China in the first quarter, and Lenovo is aiming to grab 20 per cent of the Chinese tablet market by the end of the financial year.

Source:http://www.channelnewsasia.com/stories/marketnews/view/1147771/1/.html

China to drive growth wave in PC industry

June 27th, 2011

China will become a major driver of the worldwide PC market over the next five years, research firm Gartner Inc said recently, citing commercial demand from lower-tier Chinese cities.

The global PC market is forecast to grow at 9.2 percent year-on-year this year, slower than previous years because of the impact of tablet computers, stalling business models and changing consumer behavior, according to Gartner.

As mature markets like the US, Europe and Japan have encountered economic headwinds, emerging markets will represent nearly 50 percent of the global PC market this year, which is expected to reach about 385 million units in total, the research firm said.

Tracy Tsai, principal research analyst at Gartner, told a media briefing that PC shipments in China reached 16.8 million units in the first quarter of this year, pushing the country past the US to become the world’s largest PC market.

market driver

“China represents a great driver of the global PC market,” she said. “All PC vendors are increasing their investments in the country to consolidate their market share over the next three to five years.”

In the first three months of this year, Lenovo Group Ltd (聯想) led the Chinese PC market with over 25 percent of the market share, followed by Dell Inc, Acer Inc (宏碁), Hewlett-Packard Co and Asustek Computer Inc (華碩).

Taiwan-based Acer recorded the highest year-on-year shipment growth of 203 percent in the period thanks to a tie-up with Chinese PC vendor Founder Group (方正集團), while Hewlett-Packard, which continues to be hurt by product recalls in 2009 and last year, became the biggest loser among the top five vendors with a decrease of 11 percent from a year earlier.

opportunities

Tsai predicted better PC growth opportunities in the commercial segment of tier three to tier six Chinese cities from this year to 2013, which will need more hardware such as computers to improve infrastructure.

However, growth will be slower than that experienced in higher-tier cities because of relatively lower personal incomes and fragmented reseller channels, Tsai said.

According to Gartner, the compound annual growth rate in the Chinese PC market will be around 16.5 percent from this year to 2015, lower than the 24 percent recorded from 2006 to last year.

“The PC market is expected to benefit from China’s next economic plan, which will shorten the wealth gap in inner and western regions by 2015 and make personal computers affordable to most Chinese,” Tsai said.

Small businesses will continue to be the fastest-growing professional segment, while the replacement of desktop computers by mobile PCs will accelerate, Tsai added.

Source:http://www.taipeitimes.com/News/biz/archives/2011/06/27/2003506766

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