Posts Tagged ‘7’

Windows phone 7 called elegant

September 1st, 2010

Before the entire blogosphere becomes an arm of Apple’s Marketing team for 48 hours or so after today’s event, let’s look at a somewhat singular event that occurred today. One of my favorite real tech columnists, Ina Fried, actually called Windows Phone 7 “elegant” yesterday after working with the OS for about a month now.

Now in the past I have called Microsoft products “useful”, “comprehensive”, “inexplicable” “powerful”, “infuriating”, “possessed by dybbuks”, even “intuitive” once or twice, but never elegant…and that she is doing so is a very good sign. Fried posted her “Beyond Binary” column on CNET yesterday with a very good summary of where Windows Phone 7 is at currently, just a few weeks before release.

She qualifies her remarks with the fact that she is working with one of the preview devices so there may be changes in the final OS and the actual hardware may make a difference in what we see at release…but overall she really liked the OS. Most of her problems with it she states would normally be acceptable in a “first effort” (remember that first Android version on the G1? Blargh!), and some others might hopefully be corrected in the release version (cough*cut&paste*cough). However, this is not a normal release.

Source:-http://www.mobilitysite.com/2010/09/windows-phone-7-called-elegant/

Killer feature of windows phone 7 hint not the phone

August 27th, 2010

The bid to reverse declining market share and relevance in the smartphone space, Microsoft is prepping Windows Phone 7, expected to launch this fall. The new platform has taken shape like a puzzle, piece by piece over the last year, but the cornerstone for potential success finally looks to be in place: Microsoft will reportedly spend at least $400 million — and possibly billions — to market Windows Phone 7, says TechCrunch.

Nearly half a billion dollars may sound like too huge a sum to throw at a smartphone platform, but this investment combination of advertising, increased brand awareness and a consistent message can reap vast rewards. Likewise, reliance upon word-of-mouth marketing has proven ineffective. Take the example of the $100 million marketing campaign by Verizon and Motorola on last year’s original Droid handset and the utter lack of marketing dollars for Google’s own Nexus One. As the first phone with Google’s new Android 2.0 features and improved user interface, the Droid benefited heavily from a massive media campaign. Yet the Nexus One, with hardware and software superior to that of the Droid, faced lackluster direct sales without marketing. The marketing dollars helped make Droid become a top seller for Verizon and gave Motorola a needed boost, starting the handset-maker’s return to profitability, while Google ended up killing the Nexus One direct sales model.

Indeed, marketing may be the latest “feature” that Microsoft brings to Windows Phone 7. I’ve used the company’s mobile handset products since 2000, back when Windows Mobile was known as Pocket PC. In the decade since, I can count on one hand the number of times I saw a television spot or major media advertisement for the platform. Even worse: the branding focus for Microsoft-powered products was on the device manufacturer; I had a Compaq Aero, for example, not a Microsoft Pocket PC. The challenge is to market the Microsoft brand, because the average consumer doesn’t know or care what platform their phone is running. The company’s best bet is to leverage the branding of its ecosystem, which may be the most valuable, intangible asset Microsoft currently has: smartphone support for Office, Windows Live services and the Zune music store, for example.

Of course, marketing alone won’t turn a bad product into a hit, which is why I see the entire Windows Phone 7 effort as a jigsaw puzzle. With each piece added, Microsoft looks to finally bring a credible competitor to market. First was the difficult decision to start from scratch and add an an innovative user interface instead of borrowing from the boring, old Windows Mobile platform. Next was the Apple-like control around standard hardware, a centralized app store, and a framework for items like multitasking and notifications. Smartly leveraging the Xbox Live brand with handheld gaming is another piece in the right position. Solid developer support from Microsoft has always been a strong point and the company is already witnessing developer interest in Windows Phone 7. If the hardware and software pieces are all in the right places, the only major missing item for potential success is now marketing dollars, provided that Microsoft and its partners build a compelling ad campaign.

Why invest half a billion, a billion or more dollars? Consider that for all of the recent buzz around the smartphone market, there’s still far more growth potential to come. There are roughly 4.6 billion handsets currently in use around the world, but only a scant 61 million of them sold in second quarter of this year were smartphones, according to Gartner. Microsoft knows that it must invest now — both in product development and advertising of such products — in order to reap benefits of the growing mobile market. Revenue from the desktop is still huge for Microsoft, but the brighter future is in mobile, and that’s well worth a billion dollars today. Microsoft’s Windows Phone 7 still has to deliver in terms of features and functions — no amount of marketing money changes that — but at least the company will advertise the platform to give it a chance at success.

Source:-http://gigaom.com/2010/08/27/the-killer-feature-for-windows-phone-7-marketing/

Windows phone 7 demo impresses but questions remain

August 19th, 2010

Microsoft faces a real uphill battle in trying to compete with entrenched mobile powerhouses like Apple, Google and RIM, and Windows Phone 7 is likely the last chance for Redmond to have any hope of staying relevant in the smartphone wars. At a gaming event in Toronto yesterday, I got a firsthand demo of the new operating system, and here’s a little of what you can expect.

For starters, Microsoft won’t allow device manufacturers to run roughshod over their OS by allowing them to tinker and tweak it. This also includes strict specs on what the hardware needs to have under the hood, and how it should look on the outside. For a company that once criticized Apple and RIM for being so stringent about the hardware-software combination, this about-face from Microsoft is actually a little refreshing.

The LG handset used for the demo is purely a mockup, but the simplistic elegance is what Microsoft wants, according to the Microsoft spokesman providing the demo. This means manufacturers like Samsung, LG, Motorola and HTC will surely create only-touchscreen devices, as well as others that have slide-out keyboards. Screen sizes have been set for between 3.5” to 4” with a resolution of 800×480. Needless to say, I found the screen to be crisp and vibrant, so that’s a good sign.

As expected, the interface closely resembles the Zune HD interface, though it’s not a direct ripoff. The main home screen is made up of tiles that offer up the usual list of apps that connect to other services. Standard stuff like email, messaging, contacts and media are plain to see, including direct channels to access Facebook, Twitter and Windows Live. Tiles can be added, removed or rearranged at will, though I’m not sure if there will be a folder system to constrain the top-to-bottom interface design. If not, scrolling could be a bit cumbersome with a lot of apps.

Viewing messages of all types is easy enough, and typing isn’t bad, either. The predictive text is a bit unusual in that a lineup of potential words appears below the text box, allowing you to drag and drop a word in place of another. The typing mechanics also helped give a better indication of how responsive the screen was, as did scrolling and interacting with tiles. From what I can see so far, it looks quite good.
The key element Microsoft is selling with the new OS is integration with services, especially those run by Microsoft. I saw an Office tile, which can best be assumed to be both an app to work on Office documents, but perhaps also a way to work with documents created on Office online. Xbox Live integration is also being highly-touted, especially since gameplay can be affected by actions you undertake on the phone. There may also be the ability to purchase and play downloaded arcade games on the phone, too.

The cross-platform idea isn’t new, as others are already doing it, but at least Microsoft appears to be taking it seriously this time. Windows Live services, and Bing search and mapping are more examples of how the company wants to give way for functionality that leads to greater interactivity on both devices involved. The problem is that it’s hard to measure just how good that is until the final product is ready to launch.

The presence of apps may make or break Windows Phone 7. There were very few that I could see in the demo, and though Microsoft has opened the floodgates for developers already, there’s no telling just how much support there will be from the community. Considering there’s no backwards compatibility with prior Windows Mobile apps, the ground is pretty fertile for new ideas — assuming the incentives are all there.

The lack of multitasking hit some alarm bells for me. Having one app functioning in the background is one thing, but not being able to have a third-party one running in the background could prove to be problematic for those who need that. I have no idea how well Windows Phone 7 will work with a Mac, if at all.

Flash video is already confirmed for Windows Phone 7, which adds a key element missing the iPhone. But it seems that Flash won’t be fully unleashed at launch. Cut, copy and paste are nowhere to be found as well, which might irk some.

Having said all that, there is promise here. Managing and viewing media seems pretty nifty, and I was always a fan of the Zune interface, save for a couple of annoying aspects. If Microsoft can work out the kinks and offer features that competitors can’t or won’t, then the smartphone race could get a lot more interesting.

Source:-http://whatsyourtech.ca/2010/08/19/windows-phone-7-demo-impresses-but-questions-remain/comment-page-1/

Tackling windows 7 hardware compatibility issues

August 10th, 2010

Are you planning to move to Windows 7 at your organization? If so, you probably already know that one of the biggest challenges in any upgrade is resolving compatibility issues, not just with software but also with hardware. IT professionals sometimes have to deal with a bunch of cranky devices and components that may not play nicely with the new OS.

The problem mostly applies to older printers, scanners, and other peripherals for which manufacturers may not have written Windows 7 specific drivers. But it can also span to newer components. I bought a newNetgear ( News – Alert) router early this year to discover that the company had no Windows 7 driver ready and only supported XP and Vista. After I upgraded my PC from Vista to Windows 7, I had to force it to use a generic Wi-Fi driver, which never quite worked properly. Months later, Netgear finally released a Windows 7 driver, and the router has performed fine since then.

Depending on your environment, compatibility issues can be tricky when jumping to Windows 7. Those of you already running Windows Vista should face fewer issues as many components can use Vista drivers under Windows 7. But clearly that’s not always the case as I learned with my Netgear router. Those of you still on Windows XP could bump into a greater number of hardware incompatibilities since XP drivers won’t work under Windows 7.

Also, any of you eyeing the 64-bit version of Windows 7 may run into additional issues with devices that have 32-bit drivers but not 64-bit ones. A 64-bit operating system requires 64-bit hardware drivers.

Okay, so how do you know if a peripheral will operate under Windows 7? One of the first and best resources to check is Microsoft’s (News – Alert) own Windows 7 Compatibility Center. This website lets you search for and browse software and hardware to see what items are compatible with the new OS. The hardware section includes printers, scanners, cameras, storage devices, network cards, and a host of other components.

The Compatibility Center will tell you if the device is compatible with Windows 7, both 32-bit and 64-bit. If so, it provides a link to the manufacturer’s website where you can download the specific driver for that device. If not, it directs you to the manufacturer’s general driver site where you can search yourself. You’ll also find a link to Microsoft’s own Answers forum site where you can swap messages with other users about the device in question.

What if Microsoft tells you that your device isn’t supported under Windows 7? You do have a few options.

One option is to look for and try the Windows Vista version of the driver. In many cases, the Vista driver for a printer or scanner may work just fine under Windows 7. Of course, your mileage may vary, so you’ll need to test this out on your own.

Another option is to use the Windows 7 driver for a different but related model. For example, I have an older HP Laserjet for which no Windows 7 drivers exist. But Microsoft does include drivers for newer Laserjet printers with Windows 7. To run my printer under 64-bit Windows 7, I simply selected a similar Laserjet driver. But even this can be a case of trial and error. The initial driver I tried printed standard documents and Web pages, but it would not print PDF files. I ran a search for PDF printing problems and included the name of my printer. After checking a few different search results, I found a suggestion to use a different Laserjet driver, which allowed me to print PDFs along with standard documents.

Source:-http://bits.blogs.nytimes.com/2010/08/10/amazon-hopes-to-build-hardware-beyond-kindle/

Windows 7 para Tablet promete Novidades

August 3rd, 2010

A julgar pelo que foi revelado por esses dias, a versão do Windows 7 que deve vir embarcado nos tablets que a Microsoft prometeu lançar este ano, será bem diferente do que nos acostumamos à ver. Desenvolvida pela empresa UI Centric, a interface gráfica chama-se Macallan e tem um visual bem interessante, que oferece uma experiência de uso completamente diferente.

A julgar pelo que foi mostrado pela empresa (conforme pode ser visto no vídeo abaixo), a interface tem tudo para cair no gosto do usuário por causa de suas transparências e efeitos visuais como a de página virada.

Segundo a empresa, houve a preocupação de criar algo novo, não apenas a simples adaptação de um sistema operacional móvel ou de desktop para a realidade dos tablets. E ao que parece, deu certo. No vídeo, o sistema aparece rodando no hardware de um grande fabricante que deve lançar seu tablet no terceiro trimestre.

Source:http://www.melhornotebook.org/2010/08/03/windows-7-para-tablet-promete-novidades/

The case for holding out for Windows Phone 7

June 9th, 2010

Microsoft is coming fashionably late to the next-generation smartphone party. New cutting edge Android devices seem to come out monthly, and Apple just unveiled its big iPhone overhaul for 2010, but with Windows Phone 7 looming on the horizon, businesses may have reason to delay any decision until they can directly compare the benefits and drawbacks of all three platforms.

Businesses should wait to evaluate Windows Phone 7 before selecting a smartphone platform.The headlines have been dominated by smartphones like the HTC Incredible, HTC EVO 4G, and this week’s launch of the next-generation iPhone 4. It seems as if iPhone and Android are the only two smartphone platforms, but the reality is they aren’t even the top smartphone platforms.

In fact, RIM is still the number one smartphone platform with more market share than second place Apple and third place Microsoft combined. Android, while it has been gaining significantly since its launch, is still the fourth place smartphone platform with only 60 percent as much market share as Microsoft.

The primary reason that hugely popular platforms like iPhone and Android aren’t already dominating is the business market. The iPhone led a revolution that has blurred the line between consumer gadget and business tool, but RIM has established itself as synonymous with mobile business communications and Apple and Google don’t provide infrastructure integration or management tools comparable to those available with the BlackBerry Enterprise Server (BES).

It is a testament to the continued divide between consumer and business that Microsoft still has 15 percent market share and is still in third place. Aside from the incremental Band-Aid update of last year’s Windows Mobile 6.5, Microsoft has not even been in the game. While Apple and Google are leapfrogging each other with amazing innovations, RIM and Microsoft have been relatively stagnant.

The reason for the lengthy delay in new smartphone technology from Microsoft is that it has had some leadership shakeups and went back to the drawing board to completely reinvent its mobile strategy. Windows Phone 7 is not simply an incremental evolution of Windows Mobile 6.5. Microsoft started from scratch to design an entirely new mobile OS platform that recognizes the difference between a desktop PC and a smartphone rather than assuming that the smartphone is simply a very small Windows PC.

When the Windows 7 smartphones hit the street later this year, they promise a compelling combination of the intuitive touch interface and experience found in the iPhone and Android, along with tight integration and native apps to tie in with the Microsoft server infrastructure that makes up the backbone of most customers network and communications architecture.

The Windows Phone 7 platform will have its issues as well. Following very closely in the footsteps of Apple’s iPhone, Windows Phone 7 is expected to lack true multitasking, and copy and paste functionality out of the gate. Microsoft is also locking down the environment with hardware and software restrictions that limit how smartphone manufacturers can customize the devices, and scrapping all backward compatibility with existing Windows Mobile hardware and apps.

That said, if your company is not in any urgent need of replacing smartphones immediately, it makes sense to wait a few months for Windows Phone 7 to arrive on the scene and compare and contrast all three platforms before making any decision about which best meets the needs of your mobile users.

I suppose it would be prudent to also consider RIM in that mix, but the BlackBerry smartphones are not really in the same league as the next-generation iPhone and Android devices, or what it seems Microsoft will bring to the table based on what we know so far.

Source:-http://www.computerworld.com.au/article/349542/case_holding_windows_phone_7/

Windows 7 touch dead on arrival

June 8th, 2010

Touch-based interfaces have captured everyone’s imagination, thanks in large part to the iPhone. With Windows 7, Microsoft joins Appls in bringing touch to the desktop, baking touch capabilities into the OS itself. Whereas Apple quietly added touch to Mac OS X Leopard a couple years back, Microsoft has hyped its Microsoft Surface technology for more than a year. Beneath this hype has been the suggestion that, with Windows 7, a touch revolution is brewing.

[ See what Windows 7’s top 20 features are. And explore the new Windows 7 in InfoWorld’s Deep Dive report. | Check out what the new Mac OS XTwo years of avid iPod Touch use has gotten me excited about the idea of touch UIs, so I was eager to try out the vaunted touch technology in Windows 7. My MacBook Pro has touch capabilities in its trackpad, but I usually run the laptop closed when working at my desk, so its touch capabilities haven’t been regularly accessible. The new breed of all-in-one PCs with touch-sensitive screens from Dell and Hewlett-Packard promised to change the equation and make touch on the PC as cool and functional as touch on an iPhone.

Well, that was the theory. The truth has been a bitter disappointment. In both Windows 7 and Mac OS X Snow Leopard, the touch experience has been underwhelming.Limited deployment is partly to blame, as — despite marketing hype — neither Apple nor Microsoft is making a serious effort to touchify their OSes. For Microsoft, touch seems to be a technology crush it won’t admit it’s fallen out of love with; for Apple, touch seems to be a key part of its non-PC strategy. (Neither Apple nor Microsoft would talk to InfoWorld about touch technology.)

Of course, Microsoft and Apple may have reason for not getting serious about touch. After all, outside of the obvious use in self-contained kiosk environments, does touch really make sense on a PC?My early experience suggests it does not.Here are the key concerns that make PC touch useless for most people — and that will continue to plague any notion of a “touch revolution” on the desktop PC for years to come.
What makes the touch interface so compelling on the iPhone and on quality copycats such as the Palm Pre is that the use of touch gestures are a fundamental part of the operating system and the applications. Just as using a mouse is fundamental and universal in Windows and Mac OS X, touch gestures are universal in the iPhone, Palm Pre, and so on. This means the user interfaces are designed with touch at the core, and typically work intuitively as you put your finger to the screen.

Source:-http://www.infoworld.com/d/windows/windows-7-touch-dead-arrival-914

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