The tablet market is expected to grow from $292m in 2010 to $1.35bn in 2014, according to new research from Telsyte.
Over one million media tablet devices will be sold in Australia in 2011, which includes Apple’s iPad, Amazon’s Kindle and a range of upcoming devices from computer giants Android and HP.
The huge upshift in the market is being driven by a push from print media organisations to grow readership through media tablet apps.
Rapid cannibalisation of other markets such as netbooks, eBook readers and portable video devices is also forging growth in the market as is a reduction in price and mobile broadband charges.
Foad Fadaghi, research director at Telsyte, said: “The Australian media tablet market is poised to explode. Media tablets are an industry transforming device with implications for hardware vendors, media organisations, software companies and telecom carriers.”
In 2011, the market leader is expected to remain Apple with 60% market share, down from over 90% in 2010. Android devices are expected to have 35% market share in 2010 with Blackberry tablet OS and other platforms making up the rest of the market.
Around 400,000 Australian consumers will be using a media tablet by the end of 2010, with approximately a quarter sharing a device, according to the research.
More than 20,000 Australian businesses have purchased at least one media tablet for their organisation
Source:http://www.bandt.com.au/news/tablet-market-to-be-worth-1-3bn-in-2011
