Archive for October, 2010

Apple’s Next Macintosh OS

October 31st, 2010

Operating systems don’t age well. Some have better genes than others or they have more competent caretakers, but sooner or later they are stricken by a cancer of bug fixes upon bug fixes, upgrades upon upgrades. I know, I lived inside two OS sausage factories, Apple and Be, and was closely associated with a third, PalmSource. I can recall the smell.

The main cause of OS cancer is backwards compatibility, the need to stay compatible with existing application software. OS designers are caught between yesterday and tomorrow. Customers want the benefit of the future, new features, hardware and software, but without having to jettison their investment in the past, in their applications.
OS architects dream of a pure rebirth, a pristine architecture born of their hard won knowledge without having to accommodate the sins of their fathers. But, in the morning-and in the market-the dream vanishes and backwards compatibility wins.

Enter the iPhone.

The iPhone OS, iOS, is a Macintosh OS X derivative…but without having to support Macintosh applications. Pared down to run on a smaller hardware platform, cleaned up to be more secure and tuned for a Touch UI, iOS is the dream without the ugly past. Tens of millions of iPhones, hundreds of thousands of applications, and billions of downloads later, this is a new morning without the hangover.

And now we have the iPad, another iOS device. (I’ll omit the newer Apple TV for the time being.) 8.5 million iPads were shipped by September, a mere six months after its introduction. The installed base will reach 14 to 15 million units by the end of this year.

To paraphrase the always modest Apple PR boilerplate phrase (“Apple ignited the personal computer revolution in the 1970s …”) the iPad re-ignited the marginal tablet category.

Source:-http://www.cbsnews.com/stories/2010/10/31/tech/main7009276.shtml

Apple execs are swimming in cash

October 31st, 2010

Two high-ranking Apple executives have cashed in on lucrative stock options worth a combined total of more than $55 million.

According to AppleInsider, senior Jobs lieutenant Bob Mansfield exercised 40,000 stock options at a strike price of $36.54, offloading them on the open market for $308 a share and netting a tidy profit of $10,858,400 before taxes and fees.

Mansfield joined Club Cupertino in 1999 after the company’s acquisition of Raycer Graphics. In 2008, Mansfield was bumped up to senior VP of Mac Hardware Engineering. He is currently senior VP of Mac and Devices Hardware Engineering.

Meanwhile, Ron Johnson – who successfully conceived and executed Apple’s retail “Genius Bar” – exercised 150,000 options at a strike price of $11.73, selling them off at a weighted average of $306.07 per share and garnering a hefty $44,151,000 in profit before taxes.

It should be noted that Johnson exercised 700,000 options at $23.72 apiece nearly three years ago, generating a whopping profit of nearly $113 million.

Source:-http://www.tgdaily.com/business-and-law-features/52272-apple-execs-are-swimming-in-cash

11 Uses for an Old PC

October 31st, 2010

You’ve finally gone and bought a new PC. It has a boatload of memory, lots of cores, and a fast, modern graphics card. But now your old computer sits in a corner, and although you know it’s just a machine, it seems to be sulking like a puppy that missed its morning biscuit. It’s weird, but you feel guilty with the whole idea of throwing it out.

You’ve finally gone and bought a new PC. It has a boatload of memory, lots of cores, and a fast, modern graphics card. But now your old computer sits in a corner, and although you know it’s just a machine, it seems to be sulking like a puppy that missed its morning biscuit. It’s weird, but you feel guilty with the whole idea of throwing it out.

After all, it’s perfectly functional. When you first bought it, it was near state-of-the-art. If your new PC replaces one that’s really on its last legs, by all means, take it to a reputable electronics recycler. But it’s amazing how many users ditch perfectly good machines when they pick up a shiny new system.

You can do plenty of things with an old PC besides sending it to the recycling heap. Let’s take a look at a few ways you might put that old system to work.

1. Convert It Into a NAS or Home Server

If you’re running a home network and have multiple users–you, your spouse, your kids–reuse as network-attached storage or even as an actual server may be just the ticket for an old system.

However, it’s not just a matter of plugging an old PC into a network connection and starting it up. Most desktop systems aren’t configured to be effective servers or storage systems. For one thing, they probably use too much power. You’ll want to set BIOS power management to run cooling fans in quiet mode, if that option exists. You’ll also need to set up the operating system so that it doesn’t shut down at inconvenient times, yet run in a low power state when it’s not being actively used.

Bear in mind that you’ll probably want to run your server “headless” (that is, without a monitor), and sans keyboard and mouse as well. While you’ll need a display and input devices for the initial setup, make sure the system will work properly without them. Having a scheduled reboot hang because the system halted during startup (it couldn’t find a keyboard, perhaps) is annoying, to say the least.

Also, the operating system is likely not well suited for storage applications, particularly for multiple users. While Windows XP, Vista, or Windows 7 can function well as a storage repository for a couple of users, you’ll want to take the time to create user accounts for each person who might need access. In some cases, you may want to set storage quotas.

A better solution would be to install a proper network operating system. One choice is Windows Home Server. However, that will cost you somewhat north of $100, and WHS may prefer newer hardware. An alternative is FreeNAS.

FreeNAS is open-source software designed to turn a PC into a network-attached storage device. It’s based on FreeBSD, a UNIX variant. If you’re uncertain whether you want to commit to an unfamiliar OS, FreeNAS can be downloaded as a LiveCD version. This is an ISO file which, when burned to a CD, will boot off an optical drive and run completely from memory. You can keep your old OS on the hard drive until you determine if FreeNAS is suited to your needs.

2. Donate It to a Local School

If your PC isn’t too archaic, consider donating it to a local school or daycare center. Worst case, it could go to the high school computer lab (most schools have one) and be used as a test bed, to take apart and reassemble. Alternatively, the school district computer services group might use it for parts, though it’s been my experience that many school district IT groups tend to shy away from used gear, given the unknown pedigree or wear of older hardware.

If you donate it to a daycare or child development center, consider buying some low-cost educational software packages and preinstalling them before handing the system over. Also, as with selling a system, you’ll want to remove all software that you’ve reinstalled on your new PC. And make sure to include all license information for the software you’re preinstalling on the old system.

3. Turn It Into an Experimental Box

You’ve heard about this Linux thing, and maybe you’d like to give it a whirl. But the thought of trying to create a dual-boot system on your primary PC leaves you a little green around the gills. Now you can experiment to your heart’s content on your old box.

Check out Ubuntu, the sexy Linux distro that geeks love to, well, love. The neat thing about Linux is all the built-in support for older hardware, so installation is usually easy. In fact, installing Ubuntu is sometimes simpler than installing Windows. And there’s a wealth of free software for Linux just waiting to be tried out.

If you think you’ve got the tech savvy and a bent for tinkering, you might try creating a Hackintosh–a PC that can run MacOS X. It can be done, but it does take a fair amount of effort. The main hackintosh site is a good place to start, but expect a long and somewhat bumpy trip. Oh, and you’ll have to pony up a few bucks for a legal copy of MacOS X.

In addition, a number of true UNIX-based operating systems are available, ranging from FreeBSD or PC-BSD (based on the Berkeley UNIX version) to OpenSolaris, based on the Sun Microsystems version of UNIX.

4. Give It to a Relative

I do this all the time. My brother-in-law has modest computing needs. So I’ll often just hand over one of my two-year old PCs, though I’ll usually drop in a midrange or entry-level graphics card.

I don’t generally recommend doing this with your kids, though–at least, not if your kids are like mine. They often need as much or more PC horsepower than I use on a regular basis (outside of gaming and photography, anyway). My older daughter is a dedicated photographer, and makes heavy use of Photoshop, while my younger daughter has become a pretty hard-core gamer (she recently asked for a copy of Borderlands for her birthday).

Giving a system to family members can be fraught with peril, though. That’s because you are now the go-to person for tech support. So you’ve been warned: Give a PC to a friend or relative, and you’re now on call. Don’t worry, though–we’ve got you covered in “How to Fix Your Family’s PC Problems.”

One thing you’ll definitely want to do is completely erase the hard drive and reinstall the OS from scratch. If it’s an off-the-shelf system from a major manufacturer, restoring it to its original condition from the restore partition or restore disc accomplishes the same thing.

5. Dedicate It to Distributed Computing

Want to do a little good for humanity? How about dedicating your old PC to one of the various public distributed computing projects?

The best known is probably Folding@Home. Folding@Home uses computing resources from all over the world to help study protein folding, an essential element to understanding how many diseases operate. If your old PC has a fairly new graphics card, that hardware can often pitch in as well, and offer up even more computing resources. Other distributed computing ventures include:

6. Use It as a Dedicated Game Server

Do you have a favorite multiplayer game? If so, check and see if it’s a game where you can host a server on a local computer–you might consider making your old system a dedicated game server. Most multiplayer games capable of playing online often support dedicated servers. I ran a Civilization 4 “pitboss” server for a few months, and Desktops Editor Nate Ralph is in the process of setting up a PCWorld Minecraft server.

The neat thing about many of these dedicated game servers is how little system horsepower they actually need. I ran a Freelancer server on an old Pentium 4 laptop system, at times supporting eight simultaneous users, with no performance issues.

7. Use It for Old-School Gaming

Related to the idea of using an older system as a dedicated game server, consider repurposing that box for old school gaming. You can go as nuts as you want. For example, install Windows 98, so you can run those older Windows 95 and DOS games, if you have a bunch around. Note that this isn’t as necessary as it used to be. Online services like Steam and Impulse are offering older games that have been rewritten to work under newer operating systems, and DOSBox lets you emulate a legacy DOS environment to get your classic gaming fix.

Perhaps the most complete site for older PC games is Good Old Games. GoG, as it’s often called, offers a large number of older titles, all of which work fine under newer operating systems. So if you’ve always wanted to go back and play Planescape: Torment, now is your chance.

If you want to go really old school, install MAME (multiple arcade machine emulator) software. That will allow you to play arcade games and games written for older game consoles, provided you have access to the ROMs and other related files to run the games. MAME can become a gigantic time sink (albeit a very fun one), so you’ve been warned!

8. Make It a Secondary Computing Server

If you’re a content creator using a title like 3dsmax, Adobe After Effects or Sony Vegas, having another PC to help with distributed rendering chores can greatly speed up final renders for complex projects.

Each application handles distributed rendering a little differently, so you’ll need to consult your documentation. But typically, you’ll install a lightweight application on the secondary rendering system, which will take data and commands from the primary system and then return results when done. The main application on your production system, or a separate manger app, manages the rendering across multiple networked systems.

9. Set It Up as a Light-Duty ‘Living Room’ PC

We have a small PC in our living room that’s often used for quick Web surfing and to check e-mail. Occasionally, our kids will come down and do homework on the communal PC when they get tired of being cooped up in their rooms. This can work particularly well if you have networked storage somewhere in the house, so people can get to their files whether they’re on a personal system or a communal one.

If you do have this type of communal PC, your first inclination might be to create separate accounts for each person. I’ve found this isn’t really necessary. Since it’s communal, no one really keeps private information on it.

The flip side is that you’ll want security software that’s as bullet-proof as possible. Since you have multiple users on one system, eventually someone, sometime, will hit a Web site that may attempt to download a Trojan horse or other malware.

10. Salvage It!

If you have a do-it-yourself bent and build your own systems, you may reduce the cost of your new system by salvaging parts from the old one. Good candidates for salvage include the case (if it’s not a proprietary, prebuilt system), the optical drive, the power supply, and, sometimes, the memory modules.

Depending on how much you actually reuse, the distinction between new system and one that’s simply been upgraded is a hazy one. If you replace the motherboard, CPU, memory, and primary hard drive, but keep the case, power supply, optical drive, and graphics card, is that a new system, or one that’s been upgraded?

That will still leave you with a few old parts. Which brings us to our final point.

11. Sell It

Somewhere on eBay, someone is looking for a computer. They may not be able to afford a new PC, or are looking for a second PC for the family. Your old PC, at the right price, may be just what they need. Assuming it all goes smoothly, everyone wins: You unload your old hardware, which finds a good home with a new user who can appreciate it.

However, it’s not as simple as selling it at a garage sale. For one thing, scammers cruise both Craigslist and eBay, looking to convince unwary buyers to take deposits that mysteriously vanish when you try to cash them. Always be suspicious of anyone who wants to use Western Union and has an overseas address.

My general rule of thumb is to stick to selling locally (if it’s Craigslist) and only in the United States, if its eBay (since I live in the U.S.). Also, using an escrow site like Paypal (required for eBay anyway), gives you a sense of security, though clever scammers still manage to take advantage of Paypal. Read “How To Sell Your PC and Other Gadgets” for more tips on selling your old tech gear.

As we’ve seen, an old computer can have many uses, particularly if it’s still in good working condition. And not all uses for a PC require quad-core systems with high-end graphics. So if that old system is sitting in a closet somewhere, dig it out and put it to use. Who knows? It might be your PC that identifies the signal that’s the first sign of intelligent life outside our planet.

Source:http://news.idg.no/cw/art.cfm?id=F939AA20-1A64-67EA-E49CB1D437352A2F

HCL ends quarter with high SIOB of over Rs. 4000 cr

October 31st, 2010

HCL Infosystems India’s premier services and ICT Systems Integration, Hardware and Distribution Company today announced financial results for its first quarter ended September 30, 2010.

HCL Infosystems ends the quarter with an all time high System Integration Order Book of over Rs. 4000crs.

Ajai Chowdhry, Chairman, HCL Infosystems Limited, commenting on the results said –“Over the last quarter, HCL Infosystems has successfully ventured into new markets and enhanced vertical expertise to sustain company’s transformation journey with solutions centric practices through specialised products.\” \”With the company expanding into the Middle East market through its subsidiary HCL Infosystems MEA, will not only reach out to a large customer base but also further build capacity to develop and deliver world class solutions,\” he added.

“With Harsh Chitale taking over the role of CEO, HCL Infosystems is all set to take its system integration expertise to newer boundaries and replicate the Indian ICT success story in other emerging markets globally.”

The company’s charter of expansion led by transformation in the Services and System Integration business has resulted in the introduction of new practices, new products through IP creation for diverse System Integration solutions.

The expansion strategy also involves tapping emerging sectors and aggressively augments services, exports and inorganic growth through possible mergers and acquisition.

Source:-http://www.expressindia.com/latest-news/HCL-ends-quarter-with-high-SIOB-of-over-Rs–4000-cr/705173/

PS3 Killzone 3; Xbox 360 Kinect; Mario All-Stars Wii

October 31st, 2010

Media Create Co. this week reported that Sony Corp.’s Playstation 3 ranked as the No. 2 hardware overall in Japan.

The hardware ranked six titles in the top 10 sales, including Namco Bandai Holdings Co.’s Naruto Shippuden: Ultimate Ninja Storm at No. 3, Sega Corp.’s Vanquish at No. 4, and EA Inc.’s Medal of Honor at No. 6.

Sony in Oct. recorded a Q2 profit of $385.2 million in the second fiscal quarter ending Sept. 30, citing strong Playstation 3, game and PC sales.

The PS3 sold 3.5 million units in the second quarter, a nine percent increase from in the same period the year prior.

PS3 games sold 35.3 million copies, an increase from 23.9 million one year ago.

The Networked Products and Services division, which includes the Playstation business, held a 12.9 percent sales decline from the year prior due to slow PSP handheld sales.

PSP game sales held at 11 million, down from 13 million the year prior.

Sony this week began sale of the Playstation 320GB stand-alone SKU at $349.99.

Sony Corp. this week said it will sell Killzone 3 for the Playstation 3 in a standard SKU and a Helghast Edition SKU.

The Killzone 3 Helghast Edition SKU will include a Helghast Helmet replica, bonus video content, art book, an exclusive Cloaking Helghast Marksman action figure, and a super voucher that includes the Killzone 3 soundtrack and PS3 Dynamic Theme, Retro Map Pack, Double XP for the first 24 hours of multiplayer gameplay, and Full access to all weapons and abilities during the first 24 hours of multiplayer gameplay at $129.99.

Amazon.com this week access to 3 Unlock Points to be used on a weapon or ability and the Killzone 3 Retro Map Pack with the pre-order purchase of the Killzone 3 standard or Helghast Edition SKU.

Playstation Move controller for the Playstation 3 held an sold out status at Wal-Mart Stores Inc.’s online division this week due to high demand of the peripheral.

The PSP sold 32,591 units to rank as the No. 1 game hardware for the week. The PSP go sold 924 units to rank No. 9 in the same period.

Sales for Microsoft Corp.’s Xbox 360 ranked No. 7 in the latest Japan retail figures.

Sega Corp.’s Vanquish ranked No. 14 selling 11,204 copies in the period.

Microsoft in Oct. posted $16.2 billion in revenue in the first quarter. Net income totaled $5.4 billion in the same period.

Entertainment and Devices division, which includes the Xbox business, recorded revenue of $1.8 billion, a 27 percent increase from $1.41 billion one year prior.

The company sold 2.8 million Xbox 360 consoles in the quarter.

U.S. retailers this week sold out of pre-order sales for Microsoft Corp.’s Kinect hardware with Kinect Adventures for Xbox 360 due to overwhelming demand for the new motion controller.

This week, Amazon.com Inc., Best Buy Co. Inc. and Toys R Us Inc. sold out of the pre-order sales for the Kinect hardware.

The Xbox 360 4GB hardware SKU with Kinect and Kinect Adventures and the Xbox 360 250GB Kinect Special Edition Bundle held an in-stock status this week at select retailers.

Pre-order sales for Kinect hardware ranked No. 1 at Toysrus.com amid sell out of the product.

EA Inc. this week said it will release a new DLC called Hot Zone to the Playstation Network division of Sony Corp.’s Playstation 3 and the Xbox Live division of Microsoft Corp.’s Xbox 360 Nov. 2.

Microsoft this week released a new wave of demos to the Xbox Live division the Xbox 360.

New titles available this week EA Inc.’s Need for Speed Hot Pursuit and Namco Bandai Inc.’s Majin and the Forsaken Kingdom.

Retailer Amazon.com Inc. this week said pre-order sales for Activision Blizzard Inc.’s Call of Duty: Black Ops is ranking as one of the top media pre-order titles of all time.

Pre-order sales have currently passed Microsoft Corp.’s Halo: Reach, Activision Blizzard Inc.’s World of Warcraft: Wrath of the Lich King, and Rockstar Games’ Red Dead Redemption.

Amazon this week is offering a $20 Video Games Credit (200 Pre-order Bonus Points) with the purchase of the purchase the Call of Duty: Black Ops PS3 or Xbox 360 SKU.

Microsoft this week released a new wave of new titles to the Xbox Live Arcade division including 3D Ultra Minigolf Adventures 2 at 800 Microsoft Points Pinball FX2 at no cost, Bloody Good Time at 400 Microsoft Points and Haunted House at 800 Microsoft Points.

Media Create Co. this week reported that Nintendo Co.’s Wii ranked No. 5 in overall sales.

Wii ranked three titles in the top 10 game sales for the week, including Super Mario All-Stars: Limited Edition at No. 1 with 307,755 units sold, Kirby’s Epic Yarn at No. 5, and Wii Party at No. 10.

Nintendo in Oct. recorded a Q2 loss of 2.01 billion yen ($24.7 million) between Apr. and Sept. amid slowing Wii and Nintendo DS handheld sales, and the release of the Nintendo 3DS in the post holiday period.

Operating profit 30.89 billion yen ($378.1 million) compared to 63.96 billion yen profit a year ago.

U.S. retailers this week began pre-order sales for the Red Wii Hardware Bundle and Red Nintendo DSi XL Bundle.

The Red Wii Hardware Bundle will include a limited edition red Wii hardware, a copy of New Super Mario Bros., a new red Wii Remote Plus, red Nunchuk, and a copy of Wii Sports at $199.99.

Nintendo this week said it will release Super Mario All-Stars: Limited Edition for the Wii hardware Dec. 12.

Super Mario All-Stars: Limited Edition will include four classic Mario games – Super Mario Bros., Super Mario Bros.: The Lost Levels, Super Mario Bros. 2 and Super Mario Bros. 3 with enhanced graphics and updated sound from the Super Nintendo Entertainment System version.

Additionally, the SKU will include a soundtrack CD and illustrative booklet at $29.99.

Media Create Co. this week said the Nintendo DSi LL sold 15,819 units to rank No. 3, the Nintendo DSi sold 14,703 to rank No. 4, and the DS Lite sold 3,887 units to rank No. 6 between Oct. 18 and Oct. 24.

Nintendo this week released a new wave of download content for the Wii, and Nintendo DSi.

Technology News

Sony Ericsson, a joint venture between Sony Corp. and Sweden-based Ericsson, is said to be in development on a Playstation Phone that will incorporate Sony’s PSP handheld into an Android-based smartphone.

The Playstation Phone is said to include a 1GHz Qualcomm MSM8655, 512MB of RAM, 1GB of ROM, and Google Inc.’s Android OS. A slide mechanism will reveal Playstation controls, including a directional pad, buttons, and select and start functionality.

Source:-http://news.punchjump.com/blog/2010/10/31/week-recap-ps3-killzone-3-xbox-360-kinect-mario-all-stars-wii/

What’s The AMD Catalyst Accelerated Parallel Processing (APP) Technology Edition

October 31st, 2010

I regularly check the AMD Catalyst driver download page to see if a new driver version has been released by AMD. When I went there today I saw a second AMD Catalyst Package which I had never seen before. It was listed below the standard Catalyst Software Suite as AMD Catalyst Accelerated Parallel Processing (APP) Technology Edition. The new driver package has a size of 92 Megabytes, roughly 17 Megabytes larger than the standard Catalyst Software Suite.

No information about the package are available on the page, except for the drivers that are included in the download. The AMD Catalyst Accelerated Parallel Processing (APP) Technology Edition contains the standard display driver, ATI integrated driver and Catalyst Control Center just like the Catalyst Software Suite. It contains in addition to that the OpenCL Driver which is available as an individual download as well. The size of 16.4 Megabytes is exactly the difference in Megabytes between the standard driver package and the technology edition.

OpenCL (Open Computing Language) is a framework for writing programs that execute across heterogeneous platforms consisting of CPUs, GPUs, and other processors. OpenCL includes a language (based on C99) for writing kernels (functions that execute on OpenCL devices), plus APIs that are used to define and then control the platforms. OpenCL provides parallel computing using task-based and data-based parallelism. Its architecture shares a range of computational interfaces with two competitors, NVidia’s Compute Unified Device Architecture and Microsoft’s DirectCompute.

OpenCL gives any application access to the Graphics Processing Unit for non-graphical computing. Thus, OpenCL extends the power of the Graphics Processing Unit beyond graphics (General-purpose computing on graphics processing units). OpenCL is analogous to the open industry standards OpenGL and OpenAL, for 3D graphics and computer audio, respectively. OpenCL is managed by the non-profit technology consortium Khronos Group. (via)

There do not seem to be a lot of applications for standard users. ATI’s developer showcase shows a lot of scientific programs though. Currently, it is safe to say that the OpenCL driver is not needed by the majority of users. This might change in the future.

Do you have additional information about the AMD Catalyst Accelerated Parallel Processing (APP) Technology Edition or the OpenCL driver? Let everyone know in the comments.

Source:-http://www.ghacks.net/2010/10/31/whats-the-amd-catalyst-accelerated-parallel-processing-app-technology-edition/

The Sexy Details of How the iPad and MacBook Will Hook Up

October 31st, 2010

During the “Back to the Mac” event two weeks ago, Steve Jobs made a particularly witty remark as he unveiled the MacBook Air, one that made the audience chuckle in laughter:

“We asked ourselves, what would happen if a MacBook and an iPad hooked up? Well, this is the result, we think it’s the future of notebooks.”

There is always a strategic intent with the things that Apple says at product launches, especially when they come from Steve Jobs. This is because Apple cares deeply about the perception of its products. By intimating that the Air is the future, and that it blends the best of the MacBook Pro and iPad, Apple is signaling a lot. There is no doubt that this first phase in “hooking up” between the MacBook and iPad foretells a deeply converged future on many levels.

iOS and OS X Aren’t Hooking Up

Often when people visualize the convergence of the iPad and MacBook lines, they wonder whether a unified operating system will take over, which somehow blends the best of both the touch and “mouse” metaphors.

This is unrealistic and silly. Though iOS is OS X’s little cousin—both use different APIs and layers, but reside on top of UNIX—merging them makes little sense from an end-user perspective. iOS and OS X serve different use-cases, applications, and markets, and the touch metaphor on a MacBook simply wouldn’t serve a user well in the majority of cases. And running multiple browser tabs and multitasking between 8 open applications requires a much more immersive experience than iOS may ever provide.

But despite the fundamental difference in how we interact with a MacBook and iPad, Jobs made sure to deeply blend how we view the two products at the marketing level, by touting attributes like the Air’s ability to turn on instantly, and last 30 days without a charge.

Why the Hardware is Rapidly Intersecting

One reason why Steve Jobs wants us to think about the MacBook Air as an extension of the iPad, is because there is a hardware convergence happening under the hood. The MacBook Air benchmarks were the most telling sign that this is occurring. Apple was able to double the system performance of the MacBook Air, despite using the same 3 year-old CPU technology from Intel—Intel Core 2 Duo processors running at pokey speeds.

Though profound this isn’t surprising—the Air uses flash instead of spinning disks, and SSD technology dramatically cuts data transfer bottlenecks for applications that are I/O (Input/Output) constrained. And guess what? Most simple computing tasks are memory and IO-constrained. This fact helps the flash-based Air operate on par with Apple’s high end MacBook Pro line, except under taxing CPU-intensive scenarios such as video rendering.

So let’s get this straight: Apple is using several year old technology, and the Air’s system performance screams. This is nothing short of incredible proof that after a certain threshold, CPU advancements are only adding incremental benefit to 90% of what the user cares about today.

Instead, performance is more dependent on graphics processing than ever. This is why Apple designed the Lion OS to heavily focus on OpenCL, which leverages parallel constructs within the GPU to extend its utility to non-graphics tasks. And a big reason why Apple didn’t go with Intel’s newer CPU line is they lack support for OpenCL, and Apple is probably designing new applications like iLife 11 to take advantage of OpenCL’s power.

The fact that Apple’s sexiest new Notebook didn’t go with Intel’s latest technology is damning for Intel and is the best signal yet of how innovation in PCs is getting blown away by what’s happening in the mobile ecosystem. Right now, benchmarks show that the fastest ARM-based smartphone CPUs are only about 25% as fast as the Core 2 Duo that Apple is using in the MacBook Air. But this delta will compress fast.

In about 2-3 years we will be seeing integrated chipsets make their way up the food chain, and potentially fit in notebook-class form factors. Multicore ARM solutions, based on ARM-15, will make this a reality in about 2 cycles of Moore’s Law.

Skeptics will say “no way — never, not with the need for Flash”. I agree that Flash is probably here to stay on desktops. But all the pressure on Adobe to make Flash better is, ever so slowly, improving how rendering and compositing are done in hardware. And even in the midst of their darkest public battle last Spring, Apple and Adobe were cooperating in getting Flash acceleration to work on desktop Macs. In the future, it’s conceivable that Flash could be the only remaining bottleneck that prevents Apple from using an embedded SoC in a MacBook Air. But hardware acceleration for Flash is approaching which can solve this dilemma.

All of this rapid advancement in what’s under the hood has huge ramifications for the future of the MacBook Air and iPad. Anyone want a MacBook Air that is several pounds, Runs OS X, lasts for 30 hours, has a detachable keyboard, and then converts to an iPad running iOS once the screen is removed?

I am not saying that Apple is going to make this device, nor that it’s even in their best interest to pursue one-size-fits-all form factors. But there is no denying that the hardware is converging, and the “Back to the Mac” theme of Apple’s latest event deeply intimated this.

The Mac Store’s Incredible Network Effect

The remaining puzzle piece in the intersection of the MacBook and iPad is all about the applications—both end-user discovery & distribution and developer support. The iOS storefront was the genius behind the iPhone becoming a low friction distribution warehouse for content.

In much the same way, the Mac Store is Apple’s umbrella strategy to encourage developers of long-tail content to have an easy landing pad on the Mac, developers who are already building apps on top of iOS.

Interestingly, the Mac Store allows Apple to do the reverse of what Microsoft is doing with Windows Phone 7: whereas Microsoft can leverage .NET familiarity to encourage the desktop dev community to write apps for WM7, Apple will use its iOS franchise to kick-start a vibrant ecosystem of Mac developers.

But there’s also something more magical that this network-effect provides for Apple: by specifying that developers use Apple’s tools, namely Xcode and LLVM, Apple gains a layer of control in how this hardware convergence plays out.

How so? Apple can have developers simply flip a recompile switch and upload universal versions of apps to the Mac App Store, which work on both ARM and x86. In this way, Apple is setting up a distribution mechanism to host and install code which will allow them to transition hardware seamlessly.

This is the ultimate in streamlined distribution, since a developer can focus on one unified environment based around Cocoa Touch and Objective-C, along with a set of UI / UX constraints. Apple then abstracts all this from the user, independent of the hardware.

Apple Hates Control and Loves Optionality

If it’s not completely clear yet, Apple is setting the stage to be processor and component agnostic. This not only allows them the above-mentioned architecture-neutrality, but also affords them incredible pricing power, and ensures they can tap into consistent component supply, which will be a critical challenge as they lock up an even bigger slice of the supply chain.

Apple can build an A4-variant themselves, or they can partner up with one of many vendors. If Intel starts innovating again, that’s an easy choice for Apple. If nVidia, with its graphics pedigree, emerges as a winner in combining GPUs with ARM-based CPUs, Apple can partner more deeply or buy the company. Or Apple might decide to stick with x86, but use GPU/CPU technology from AMD.

It’s all about optionality. And Apple is building that into its long-term strategy, by combining its rapidly expanding footprint in mobile hardware / software with its iOS developer mind-share to rev its Mac franchise into much higher gear.

Source:-http://techcrunch.com/2010/10/30/the-sexy-details-of-how-the-ipad-and-macbook-air-will-hook-up/

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