GRAPHICS CHIP DESIGNER Nvidia might be about to lower the price of its GTX460 GPU, shortly before releasing its GTX450 model.
Reports of the price drop first surfaced at Kitguru, where bloggers wrote, “We’d heard that Jay Puri (Sales vice-president) and Jen Hsun Huang (CEO and co-founder of the chip firm) were looking to drop the price of the fastest selling Fermi card ever, by $20.”
“We’re now hearing that the boys in charge don’t think $20 will be enough to stem the tide of the Rise of the Radeons,” it added, reporting that Nvidia might cut the price by another $10 and hinting at an escalating price war with AMD.
We liked the GTX460 when we saw it, and since that was in July it feels like only yesterday, which makes a price cut of $30 seem like more of an aggressive sales tactic than an acknowledgement that it is not selling.
The GTX460 comes in two versions – a cheaper 768MB version with a 192-bit memory interface and 1GB model with a 256-bit memory interface.
In the UK their prices range between £140 and £195, suggesting that some future buyers could get a bargain Green Goblin card.
We asked Nvidia for a comment earlier today, but by press time we’ve not had a response yet.
Source:http://www.theinquirer.net/inquirer/news/1731544/nividia-drop-gtx-460-price
