NewTek LightWave(TM) 10 and the InterSense VCam Create the Industry’s First Off-the-Shelf 3D Virtual Production System

July 29th, 2010 by Inderpal Leave a reply »

NewTek, a worldwide leader in 3D animation and video products, and InterSense Inc., a market leader in precision motion technology, today announced the creation of the industry’s first off-the-shelf 3D virtual production system: LightWave™ 10 with VCam. By integrating NewTek’s next generation LightWave 3D® software with the InterSense patented virtual camera technology, creators of 3D films and games are able to model, animate, render, scout and set shots with one, complete solution.

Being demonstrated at SIGGRAPH 2010 in NewTek’s booth H#337, LightWave 10 with VCam lets users create unprecedented realism in a real time virtual environment by combining physical camera moves within a model to render software solution.

NewTek LightWave 10 in addition to integration with the InterSense VCam, provides production proven modeling, rendering and animation capabilities with new interactive display and rendering functions, data interchange enhancements, immersive real-time and game capabilities, Bullet rigid body dynamics, and new UV mapping tools.
InterSense’s VCam delivers organic, real-time virtual camera tracking which makes it easy to scout virtual locations, frame shots, and quickly shoot, re-shoot and produce virtual content. VCam helps artists achieve immersive real-time visualization results that are virtually unattainable with traditional methods. What normally takes days of pre-programming and key framing 3D camera motions, now happens interactively.
“There’s no question that 3D technology is one of the hottest topics in film and game making, but accessibility continues to be an issue,” said Rob Powers, vice president, 3D development, NewTek. “NewTek and InterSense have changed that with LightWave 10 featuring VCam integration. I’m excited to bring my knowledge and experience in virtual production for films like ‘Avatar’ and ‘Tintin’ to help create a solution that takes 3D to the next level by making this technology available to everyone. We’ve done that with LightWave 10.”

“With LightWave and VCam, we can put more control and creative freedom back in the hands of directors, producers and VFX supervisors while ensuring that more of the production budget stays on the screen,” said Dean Wormell, director of applications marketing, InterSense. “Together, we hope to open up a new world of immersive virtual production for independent filmmakers and game developers worldwide.”

Source:http://digitalproducer.digitalmedianet.com/articles/viewarticle.jsp?id=1165319

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